Don’t worry! You’re not the only person to #lovecurling

The Brits are well-known for a lot of things, from drinking tea to inventing the game of cricket. But who would have thought that the sport of CURLING would capture the nation’s heart?

I think it is one of those sports where it takes a little time to get into it. But, trust me, once you’ve figured out the small details, like why team members brush ice with brooms, you’ll be completely engrossed by this fascinating sport and begin to #lovecurling.

Described as “a game of chess on ice”, curling requires expert precision and crafty tactics to be successful. Success has been a keen reason why Brits have jumped on the curling bandwagon. Team GB have only ever won ten gold’s at the Winter Olympics, and with the men’s and women’s teams in the Sochi 2014 curling semi finals the whole nation has got behind the sport! UK newspapers are even publishing reasons why you should love curling and a guide to curling!

We can see its popularity on social too. The volume of Twitter conversations generated from the @BBCSport hashtag #lovecurling is remarkable! 23,284 mentions of the #lovecurling hashtag on Twitter in only 19 days!

What I love about this hashtag is that the British (also notorious for not being overly supportive of their sports teams) have given #teamgb fantastic support throughout the Winter Olympics. We can see examples of this in this selection of keywords surrounding the #lovecurling hashtag.

Even celebrities and brands are jumping on the #lovecurling bandwagon!

Presenter Clare Balding

Adidas

Olympic Cycling Champion, Philip Hinds

The Telegraph

Paddy Power

Why not get involved?! The #lovecurling trend doesn’t look like it is going to be stopping soon!

Latest Posts

B2B marketing success in 2025 depends on trust, not just reach. Buyers use social to research, value authentic video, and trust thought leadership more than ads. This roadmap shows how to build belief with content mixes, creators, and social proof—because trust is the KPI that drives growth.
Read More
Here we are, entering the “Mber” months, and we all know those are always busy months for marketing and design teams. Between new campaign launches, seasonal promotions, and the pressure to deliver standout visuals before the holidays, structuring your workflow becomes just as important as the creative work itself. This…
Read More
If you still think Reddit is the wild west of the internet, you’re already behind. For years Reddit sat on the sidelines of marketing plans, overlooked in favour of shinier platforms. Too messy, too unpredictable, too risky. And guess what, while brands looked away, audiences didn’t. They piled in. And…
Read More