Hidden code reveals plan for Instagram to get Pinterest-like features

Facebook is well known for mimicking popular features from other social networks. It should be no surprise then that another feature is going to be making its way to the Facebook-owned Instagram.

A software developer, known for reverse engineering apps to discover new features, has found code which suggests Instagram is working on a public Collections feature. This would allow users to organise their favourite saved Instagram posts into groups and share them with others. Collection creators would even be able to give access to other users to contribute to their public collection.

Saved posts have been an Instagram feature since December 2016. This was followed by private collections in April 2017. A public, collaborative collection is a logical next step.

What is interesting is the timing of the news. Pinterest recently submitted the paperwork to file for an IPO. Coincidentally Instagram launched its Stories feature just before Snapchat went public, which arguably had a significant negative impact on what was once a serious competitor. Could this feature release also be a way to keep another competitor in check?

Instagram is by far the dominant player in photo sharing but it’s not a position it’s taking for granted. These feature additions are frequent and well-timed. Instagram will more than likely remain a strong network for brands to have a presence in, for the foreseeable future.

Latest Posts

The social media landscape continues to evolve at crazy speeds, with new creative formats and strategies emerging constantly. As we move through 2025, brands are facing both unprecedented opportunities and unique challenges in capturing audience attention. Here’s your comprehensive guide to the latest trends reshaping social media creativity. The Rise…
Read More
Your visual identity is the key to telling your brand’s story on social media. As you already know, on social, you might only have a second or two to make an impression, and that impression often isn’t based on what you say; it’s based on what you look like. That’s…
Read More
Everyone said Threads was just another desperate attempt by Meta to copy Twitter – and, well – they were right. But two years down the line and Threads is slowly building its own case…for itself, and against its rivals X and Bluesky. In July 2023, Threads emerged gaining 2 million…
Read More