Elevate your employees on LinkedIn

LinkedIn’s latest product utilises the connections of employees in order to publish and curate content with up to ten times the reach of the average company page.

“Did you know the average employee has 10 times as many connections as a company has followers?” – LinkedIn

LinkedIn Elevate offers your employees a continuous flow of high quality content to share across not only LinkedIn but also Twitter, by combining content recommendations from your company’s Pulse news app and Newsle, which LinkedIn acquired last year.

The concept of employee promoted content is based on the idea that your employees are the most credible spokespeople you have and according to LinkedIn people are three times more likely to trust company information from employees than from the CEO. With increased reach and credibility, your workforce are a powerful network of influencers.

This type of social media, driven by the brand but shared by the employees, is definitely part of the future of social, building both company and individual professional reputations can only have a positive impact on sales and sentiment.

Getting your employees to share curated content is really just half the battle, measuring that activity and tracking its impact is a huge component that seems to have been missing up until now.
As LinkedIn puts it “Socially engaged companies are 57% more likely to get increased sales leads, 58% more likely to attract top talent, and 20% more likely to retain them.” and Elevate can measure the engagement of your employees’ activity, giving you the analytics and the insight needed to curate properly.

LinkedIn Elevate is currently only open by invitation (You can apply here) but will be open to everyone from Q3.

Hopefully this trend will continue across other social networks and give brands a boost in organic social that many of them desperately need.

Latest Posts

Are you mentally struggling in your workplace right now? Have you lost confidence, or is your self-esteem lower than normal? If this sounds like you, let's overcome these issues together with a few tips that may help with your creativity when creating content.
Read More
The demand for visually captivating video content is higher than ever. Marketers need to produce eye-catching visuals quickly and efficiently, fortunately, advancements in mobile technology have made this possible to happen from devices that fit in our pockets. In this realm CapCut has emerged as a game-changer, empowering marketers to…
Read More
Stay updated with the constantly evolving world of social media. Discover the latest highlights here: WhatsApp adds new status colours and fonts WhatsApp has introduced new creative features for its “Status” option, offering more ways to personalise your temporary updates.   Read more here. TikTok launches program to…
Read More