Examining the impact of the new LinkedIn Showcase Pages

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With every company, there are always multiple areas to focus on and different products to promote. But how do you ensure that when promoting online on sites such as LinkedIn, your focus is evident and not just a jumbled-up mess of completely different areas?

If this is a common issue facing your business, then LinkedIn have just solved that dilemma with the introduction of Showcase Pages.

LinkedIn describe it as follows:

‘Showcase Pages are dedicated pages that allow companies to highlight different aspects of their business and build relationships with the right community. Whether it’s a brand, a business unit, or an initiative, following a Showcase Page will provide you the updates you are most interested in.’

Each company can create up to 10 Showcase Pages, and these pages will allow businesses to target the fans of a specific product or brand. This means you can have different sub-sections of your LinkedIn company page to focus on specific products, for specific audiences interested in your content.

So what is the impact of the new showcase pages for companies using LinkedIn? For the multinational enterprise companies with multiple products across a variety of demographics, it allows them to set up different showcase pages for different areas of the business, targeting an audience that is specifically interested in that area.

Take a look at some of the companies that are currently putting showcase pages to good use, such as Microsoft and Adobe.

What do you think of the new LinkedIn Showcase Pages? Do you think that they will be beneficial for your company?


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