F8 2016: The Future of Facebook

CJ14-BLOG-BANNER
Chances are your social timeline is featuring a lot of commentary around new Facebook features. Some being available immediately others with defined development roadmap. But why the sudden flurry of comms. Well, for the unaware, Facebook has just closed their annual developer conference – F8. The annual gathering in San Francisco is the platform Zuckerberg chooses to evidence how he’s going to (continue) to live up to his aim of connecting the world.

Stating the obvious, Facebook has evolved significantly over the years. Most are familiar with its early collegiate focus and subsequent rapid acquisition of global users well beyond student demographics.

So how does Facebook ensure it stays relevant? Well a lot of that drive comes from Zuckerberg, who in his opening address told just how ambitious he has become in 14 years. He goes on to say Facebook’s mission now, is to bring the world online pioneering artificial intelligence and perfect virtual reality.

Also within the development roadmap are “bots” that will be robotics customer service reps serving news, weather and retail information – we’ll see those working within Messenger. Fatherhood has clearly played a role in Zuckerberg’s thinking with the announcements of how he wants to use VR to put grandparents into baby videos and he even shared information about the pilotless plane they have in development.

When you look at Facebook’s 10-year development roadmap, you see that they’ve achieved a lot of their goals. Based on this it’s easy to assume the likes of Facebook Live, their new video function and the aforementioned ‘bots’ et al will feature in everyday use of Facebook.

33

But exactly how will these function influence how we use Facebook?

Latest Posts

In Social Media, organic efforts can only take you so far. While they are vital, the secret sauce to elevate your brand's social presence lies in embracing the dynamic duo of organic and paid social ads. Why? Because the two work better together!
Read More
The charts don’t lie, and there’s a prevailing trend among industry leaders! Marketing captains continue to steer significant portions of their budgets towards brand awareness and demand generation, ranking them as their second and third highest priorities. Join us as we embark on a journey to unravel the intricacies of…
Read More
It’s time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media: LinkedIn’s Collaborative Articles Gain Momentum as Fastest-Growing Traffic Driver LinkedIn’s Collaborative Articles, launched in March, have become the platform’s fastest-growing traffic driver, with a 74% month-over-month increase in readership.
Read More