Facebook brings back the ‘I’m a voter’ button

 

Democracy Facebook I'm a voter button

As we come to round off a season of Indian, Columbia and, more closer to home, European elections, it’s clear that more of us are turning to digital channels not only to champion our political opinions but at the very least inspire action. With many warning against wasting your vote, if even voting at all.

In a move previously introduced during the US 2012 presidential elections, Facebook decided to add a ‘I’m a voter’ button. The response clocked up an impressive 9 million Facebook users happy to state their act of democracy and Facebook chose to bring back the button last week. The move has seen 4 million Indian voters earlier in the week press the button in support of their parliamentary elections with more response expected across the globe including the referendum on Scottish independence and major elections in South Korea, new Zealand and Brasil.

Is this simply a new form of ‘hashtag activism’ where citizens are able to exercise democratic narcissism or does the action have a real influence on encouraging inactive voters to the ballot? In a study carried out during the 2010 US, mid-term elections claimed some 340,000 extra votes were cast as a direct result of the ‘I’m a voter’ button, highlighted here by the guardian.

It shows a significance in getting people to vote but does the action pave the way for what could eventually become a digital vote? Or is this simply another move to solidify Facebook as the leading social platform reinforcing its relevance in modern society?

As Facebook roll out their new ‘ask’ feature encouraging users to query each other over a number of personal details including details of marital status like ‘why are you still single?’, it’s clear that the platform will not be shrewd in introducing functions that incite response.

Latest Posts

TikTok is continuing its push into livestreaming by testing a brand new feature called Fan Clubs. This update is designed to encourage more interaction between creators and their audiences, by turning livestreams into a more gamified and community-driven experience. With livestream shopping already booming in markets like China, TikTok is…
Read More
We didn’t make it to Cannes Lions this year. No rosé by the marina. No sunburnt schmoozing. But that doesn’t mean we missed the plot. Because beneath the yacht selfies and the sea of sequins, there were big signals. Clarity. And, dare I say it, a few quiet…
Read More
Social media marketing is a powerful tool for businesses to engage with their audience, build brand awareness, and drive conversions. However, with the sheer volume of content being shared every second, standing out requires more than just posting – it demands efficient, high-quality design. In today’s blog, we’ll explore key…
Read More