Facebook Canvas comes to Instagram

HM58-Blog-Banner

Since its inception in August 2016, Instagram Stories has been a runaway success. It now boasts over 250 million users a day. Launching ads was always part of the road map for Stories and in March of this year the first ads started to appear.

It fully monetises Instagram’s answer to Snapchat and adds significant weight to the Facebook offering in the process. However, mimicking a successful and popular social platform isn’t Facebook’s style. They like to go one better, or more frequently, 10 times better than the next guy.

This week we see the inevitable integration with Facebook Canvas, offering a seamless extension of the full screen experience of Instagram Stories.

If you aren’t familiar with Facebook Canvas it’s their most unique ad unit, allowing advertisers to create in-feed stories with an instant-loading full-screen experience. As Facebook put it; “Canvas enables you to shorten the distance between your message and the customer. It loads instantly, is mobile-optimised and designed to capture the complete attention of your audience.”

Porting this function over to Instagram and allowing Stories to be run from Ads Manager opens up many new avenues for advertisers and creates a more genuine environment for the end user.

Successful organic Stories can be re-purposed and used on a Facebook page and vice versa. Instagram Stories can now automatically be added to Facebook, Instagram and Audience Network campaigns so that advertisers can deliver a consistent message to their whole audience.

What this means to advertisers is a more seamless experience creating ad content over both Facebook and Instagram, a vastly increased range of ad creative executions and an overall more manageable platform. For users it means consistency, immersive targeted ads, and less cross over between Facebook and Instagram.

Check out this handy how-to guide for more info on creating Canvas for ads in stories on Instagram.

Latest Posts

When it comes to graphic design, trends come and go, but some endure, morphing and adapting with the advancements of technology. Textured typefaces are a trend that has stood the test of time, twisted in recent years. Whether visual or tactile, texture has always played a crucial role in design.
Read More
As the days get longer and the sun shines brighter, more and more brands are hopping on the TikTok train—and they’re starting to nail it. Finally, brands are cracking the code on how to connect with their audience in a relatable way. But are your ads also hitting the mark?…
Read More
Stay in the loop with the ever-changing landscape of social media updates. Explore the newest highlights right here
Read More