Facebook Diversity report reveals…well…exactly what we all expected!

June 27, 2014

This week Facebook released their employee diversity report, a new ideal brought about by Google to provide more transparency over large tech companies’ employee intake. In theory, this is a nice practice which would reveal the fair and positive mix of race, sex and ethnicity amongst the ranks of the world’s top companies. The reality is that Facebook (as well as Google, Yahoo and LinkedIn) are all skewed with Asian, white and male employees.

Despite the rather disappointing results from Facebook, they do admit “that we have more work to do – a lot more”. There is a certain comfort that can be gained from the world’s largest and most famous companies feeling the need to be transparent with this sensitive information, especially in the light of the fact that the results do not paint them in the greatest light. However, the overwhelming feeling is that the world still has a long way to go to achieve equality in the workplace.

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…

In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…

The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…