Facebook Expands Program for Local Publishers to All Regions

Earlier this year, Facebook announced a change to the platform’s algorithms, whereby local U.S. news and smaller publications would be given a boost as part of their broader effort to increase community engagement. Now, it has announced that it is expanding the News Feed change globally.

But what does this mean for users? In a nutshell, Facebook looks at domains (what it classes as publishers or news sources) and determines which users are in the same area. If you follow the domain’s Page and live in the same location, chances are, you will be served their stories. As the platform succinctly puts it, Local + News Source = Local Publisher.

The algorithm change was initially rolled out to the U.S.; however, they have decided to expand the roll-out to all users in all regions. As outlined in Monday’s announcement, Facebook aims to “…prioritize locals news” so that users “…see topics that have a direct impact on their community.”

If the change is successful then smaller, local publishers will feel the benefit immediately. This also means that they may potentially increase investment in Facebook which is a win for both; however, given the platform’s penchant for frequent algorithm changes, perhaps one to keep watching.

Latest Posts

LinkedIn isn’t just doing well—it’s absolutely crushing it. Microsoft’s latest report shows that LinkedIn is not only attracting new members by the millions but racking up engagement that other platforms can only dream of—we’re talking 985 million members. Yep,…
Read More
With Halloween behind us, it is the perfect time to discuss how to switch between autumn content and the festive, cosy vibes of winter and Christmas. Social media marketing is the place where creativity, planning, and agility come together to drive brand success. To maximize your reach and engagement, a…
Read More
(And why you can’t ignore it) 2025 is set to be a turning point for B2B marketing, and not just in the usual “new trends” kind of way. This isn’t about adding a new platform to your mix or experimenting with one-off campaigns. Instead, 2025 is demanding that we rethink…
Read More