Facebook Gets Eventful

Planning events? Opening a pub? Going for a charity run?  Then Facebook might have made your life easier with its new release: a standalone app for Facebook Events!

And you are not alone. Facebook claims that over 100 million people use Facebook events every day, which is a number that completely justifies the creation of an app. But what’s more important, it also highlights the importance of creating those events on your Facebook page and encouraging your audience to sign up for them.

How will this “little” app work? Facebook Events will have the ability to pull in calendars from your phone s you can see all your plans in one place, nicely organised. Plus, you will also be able to see any new events that your friends want to go to, get regular updates from events you follow and find recent events that got Pages you followed updated or posted.

events-asset2-search

Creating events is something not so many pages do as they usually rely on external pages or a simple announcement post. This is a missed opportunity on so many levels. Not only you are missing on that potential big audience who loves going to events, but you are also robbing yourself on a lot of engagement (sign ups and conversations) and multiple touch points (once users sign up for an event, they get regular push notifications making sure they don’t forget about you, creating a deeper connection with your brand).

The Facebook Events app has launched on iOS in the U.S., and is coming soon to Android. Facebook will offer Events on the its main app as well so don’t worry about having to switch between apps if you don’t want to. Convenient, eh?

Check out their full launch video below.

Latest Posts

TikTok is continuing its push into livestreaming by testing a brand new feature called Fan Clubs. This update is designed to encourage more interaction between creators and their audiences, by turning livestreams into a more gamified and community-driven experience. With livestream shopping already booming in markets like China, TikTok is…
Read More
We didn’t make it to Cannes Lions this year. No rosé by the marina. No sunburnt schmoozing. But that doesn’t mean we missed the plot. Because beneath the yacht selfies and the sea of sequins, there were big signals. Clarity. And, dare I say it, a few quiet…
Read More
Social media marketing is a powerful tool for businesses to engage with their audience, build brand awareness, and drive conversions. However, with the sheer volume of content being shared every second, standing out requires more than just posting – it demands efficient, high-quality design. In today’s blog, we’ll explore key…
Read More