Facebook Gets Eventful

Planning events? Opening a pub? Going for a charity run?  Then Facebook might have made your life easier with its new release: a standalone app for Facebook Events!

And you are not alone. Facebook claims that over 100 million people use Facebook events every day, which is a number that completely justifies the creation of an app. But what’s more important, it also highlights the importance of creating those events on your Facebook page and encouraging your audience to sign up for them.

How will this “little” app work? Facebook Events will have the ability to pull in calendars from your phone s you can see all your plans in one place, nicely organised. Plus, you will also be able to see any new events that your friends want to go to, get regular updates from events you follow and find recent events that got Pages you followed updated or posted.

events-asset2-search

Creating events is something not so many pages do as they usually rely on external pages or a simple announcement post. This is a missed opportunity on so many levels. Not only you are missing on that potential big audience who loves going to events, but you are also robbing yourself on a lot of engagement (sign ups and conversations) and multiple touch points (once users sign up for an event, they get regular push notifications making sure they don’t forget about you, creating a deeper connection with your brand).

The Facebook Events app has launched on iOS in the U.S., and is coming soon to Android. Facebook will offer Events on the its main app as well so don’t worry about having to switch between apps if you don’t want to. Convenient, eh?

Check out their full launch video below.

Latest Posts

Everyone said Threads was just another desperate attempt by Meta to copy Twitter – and, well – they were right. But two years down the line and Threads is slowly building its own case…for itself, and against its rivals X and Bluesky. In July 2023, Threads emerged gaining 2 million…
Read More
AI is accelerating. Reels are rising. And your content plan deserves better than guesswork. I know you’re busy. You’re juggling campaign deadlines before summer, trying to keep pace with platform changes, and just when you thought you had the hang of it – eek! Social moves…
Read More
If you’re creating social media content regularly, you know how chaotic things can get. Endless campaigns, shifting priorities, last-minute changes… It’s a lot. That’s why design templates are more than a convenience; they’re a strategic foundation for marketing on social. Done right, they can boost consistency, save hours, and improve…
Read More