Facebook Graph Search vs. Google Plus: Who will win the battle for social search?

Facebook unveiled Graph Search last week amid a flurry of hype: offering the possibility to discover new information, people, and places that relate to your interests.

Many saw Facebook’s move into social search as an attempt to steal some of Google’s thunder and attempt to conquer the world of search. Some have even predicted that Graph Search will spell the end of Google’s own social network, Google Plus, and be the final nail in Google’s attempt to try and challenge Facebook’s dominance as a social network.

While Facebook’s Graph Search function certainly looks impressive from what we’ve seen so far, it doesn’t necessarily mean the end for Google Plus.

With an estimated 2.7 billion “Likes” and 300 million photos uploaded on Facebook every day, Graph Search could be a game changer for brands on Facebook, particularly for those in the retail or food sector.

Graph Search allows users to discover places based on their friends’ likes and recommendations, allowing you to filter down by location. This means that brands with physical locations can reap the benefits of Graph Search by incentivising check-ins and Likes.

It’s clear that there is an overlap between Graph Search and Google Plus’ offering, but the fundamental difference between the two hasn’t changed. Every company wants to rank on the first page of Google, and Facebook’s new offering doesn’t change anything in that regard.

The core benefit of Google Plus is that it indexes posts and includes them in its search rankings. The more +1’s a post receives, the higher it will rise in Google’s rankings. The same applies with web articles and local places, as those stories or places your friends have shared or reviewed will appear further up the rankings.

Social search is only going to get bigger this year. Google may have laid down the gauntlet with Search plus Your Word last year, but Facebook has stormed right back, muscling in on Google’s turf with Graph Search.

What do you think – how successful will Facebook Graph Search be? Can it steal the search momentum away from Google Plus?

© Facebook Graph. Logo.

© Google +. Logo.

Attribution

dolphinsdock, Google Plus – Plus Icon. Shared under Creative Commons Attribution 2.0 Generic license.

Latest Posts

The demand for visually captivating video content is higher than ever. Marketers need to produce eye-catching visuals quickly and efficiently, fortunately, advancements in mobile technology have made this possible to happen from devices that fit in our pockets. In this realm CapCut has emerged as a game-changer, empowering marketers to…
Read More
Stay updated with the constantly evolving world of social media. Discover the latest highlights here: WhatsApp adds new status colours and fonts WhatsApp has introduced new creative features for its “Status” option, offering more ways to personalise your temporary updates.   Read more here. TikTok launches program to…
Read More
While social media platforms offer unparalleled reach and engagement, they also expose companies to the scrutiny of a sometimes very unforgiving global audience. What happens when a brand’s reputation takes a hit? Let’s explore simple strategies for brand restoration in 10 easy steps. Start with Honesty: Brands are like relationships;…
Read More