Facebook is turning over a new page and adding video banners

Facebook is mixing things up and exploring avenues to make businesses and publishers pages more interactive, with the addition of moving cover images.

Well, first of all, I am just glad I am not writing a blog on the topic of Facebook copying Snapchat. Although this isn’t the most exciting feature Facebook has announced in the past month, at least it’s something different.

The social media colossus has gone on record via an email to Social Pro Daily, covered in an Adweek article announcing the changes:

“We’re always looking for ways to help businesses create more engaging experiences and drive more rich experiences for their audiences. To do this, we’re testing the ability for pages to upload a cover video as the page cover.”

Apart from being eye-catching and potentially more draining on users mobile data, how can this new feature be used by brands?

The obvious answer is to use this space to advertise product launches and offers similar to what Netflix have done with Narcos above. A Facebook banner is the first thing people look at due to its enormous size; this will give brands the chance to make a big opening statement to its visitors.

Although the maximum video length you will be able to use is not known at the moment, we can assume it will be short form, similar to the profile picture update (so no feature length films!)

Similarly, we don’t know when this feature will be made available to the wider public, but based on the previous feature launches it can’t be too far away. So, if you are planning a new marketing campaign this may be something you want to factor into your social arsenal.

But before you go ahead and try retrofitting a short form video originally made for an ad, consider creating something fit for purpose that compliments your campaign (if you have the budget).

Remember people come to pages to view content, not to be sold to, so be subtle and cautious when using the banner to sell as it might be detrimental to the performance of your page.

Latest Posts

If your content’s been flopping lately, it’s not just you. Facebook, Instagram, and LinkedIn have all shaken up their algorithms and what worked last year (or even last month) might not cut it anymore. Platforms are getting smarter, feeds are getting tighter, and brands that don’t adapt? They’re disappearing. Here’s…
Read More
You can have the best campaign, the smartest strategy, and the flashiest creative, but if your audience doesn’t trust you, none of it matters. In B2B marketing, trust is everything. It’s what turns a casual buyer into a loyal customer, a one-off project into a long-term partnership, and a client…
Read More
YouTube just dropped its 2025 strategy, and it’s clear the platform is doubling down on key areas that marketers cannot afford to ignore. With a growing emphasis on AI, Shorts, Connected TV (CTV), creator monetisation, and cultural engagement, the video giant is shaping the future of…
Read More