Facebook is your new virtual changing room

We knew that Augmented Reality was going to be big for Facebook in 2018, but now the platform’s started releasing AR updates it seemingly can’t stop. At the F8 Conference in May, Zuck and friends announced support for the technology in Facebook Messenger, and now they’ve gone one step further – AR ads in News Feeds

The ads (which we assume will only appear in mobile feeds) will be differentiated with their call to action – asking users if they want to ‘tap to try it on’.

Once tapped, the ad will open the user’s camera and allow them to see what the product will look like on them. You’ll have the option to add in product variations (e.g. different colours or patterns), and users will be able to hit a ‘buy now’ button directly from the AR camera which will open the product page on your website (there’s no need to go back and forth).

Aside from the obvious fashion applications for this, we’d love to see furniture and homeware brands using these ads to display their products (it looks like you can swap cameras on your phone within the ad!) – we could imagine seeing what art would look like on our walls before we buy it.

The format is being tested with a select group of advertisers right now, but we can’t wait to see it rolled out further.

Latest Posts

If you’re a B2B marketer, you can probably see your buyer is changing. Your meetings seem to have more and more senior-positioned folk who are younger, digitally native, and social pioneers. It’s time to adapt accordingly. They research on their phones, trust creators more than brands, and expect to feel…
Read More
Social schedulers vs native: what actually works You’re managing a posting plan that never quits. Copy, links, tags, alt text, approvals, and the “can we move this to Thursday?” Loop. You’re holding social strategy in one hand and a calendar in the other, trying to keep both upright. At immediate…
Read More
The funnel still matters, but social runs it: brand gravity for familiarity, clean demand capture for speed, and AEO to show up in AI answers.
Read More