Facebook is your new virtual changing room

We knew that Augmented Reality was going to be big for Facebook in 2018, but now the platform’s started releasing AR updates it seemingly can’t stop. At the F8 Conference in May, Zuck and friends announced support for the technology in Facebook Messenger, and now they’ve gone one step further – AR ads in News Feeds

The ads (which we assume will only appear in mobile feeds) will be differentiated with their call to action – asking users if they want to ‘tap to try it on’.

Once tapped, the ad will open the user’s camera and allow them to see what the product will look like on them. You’ll have the option to add in product variations (e.g. different colours or patterns), and users will be able to hit a ‘buy now’ button directly from the AR camera which will open the product page on your website (there’s no need to go back and forth).

Aside from the obvious fashion applications for this, we’d love to see furniture and homeware brands using these ads to display their products (it looks like you can swap cameras on your phone within the ad!) – we could imagine seeing what art would look like on our walls before we buy it.

The format is being tested with a select group of advertisers right now, but we can’t wait to see it rolled out further.

Latest Posts

B2B marketing success in 2025 depends on trust, not just reach. Buyers use social to research, value authentic video, and trust thought leadership more than ads. This roadmap shows how to build belief with content mixes, creators, and social proof—because trust is the KPI that drives growth.
Read More
Here we are, entering the “Mber” months, and we all know those are always busy months for marketing and design teams. Between new campaign launches, seasonal promotions, and the pressure to deliver standout visuals before the holidays, structuring your workflow becomes just as important as the creative work itself. This…
Read More
If you still think Reddit is the wild west of the internet, you’re already behind. For years Reddit sat on the sidelines of marketing plans, overlooked in favour of shinier platforms. Too messy, too unpredictable, too risky. And guess what, while brands looked away, audiences didn’t. They piled in. And…
Read More