Facebook jumps on the content bandwagon

Which social media site do you find is the best for breaking news? Twitter does tend to dominate this area, as it has that real-time analysis and opinion that other social networks cannot match.

However, Facebook has updated its News Feed algorithm to get a piece of the action. Instead of ranking posts that you or your friends have engaged with higher, Facebook will now begin recommending related articles to users who click on a link from their feed.

The aim is to present users with more ‘high quality content’ in the form of news articles, blogs and current events. Photos that have been recommended by friends will also be more prominent in the News Feed, and will feature your friends’ recommendation below the original post.

Facebook summed up the changes on the company’s blog this week:

‘We’ll be doing a better job of distinguishing between a high quality article on a website versus a meme photo hosted somewhere other than Facebook when people click on those stories on mobile. This means that high quality articles you or others read may show up a bit more prominently in your News Feed, and meme photos may show up a bit less prominently.’

So what does this means for companies using Facebook? It means that they better invest in quality content. 60% of consumers feel more positive about a company after reading custom content, so the key is to create content that will engage your audience and then promote it via Facebook. If your content is what your audience is looking for, then it will now be more likely to reach more and more users’ news feeds across the platform.

What do you think about Facebook’s new algorithm change? Let us know and add your thoughts below…

© Facebook. Logo.

Latest Posts

B2B buyer shift Social may have its label of being a Gen Z / millennial ‘thing’ – and that’s mostly true – but it’s also truer than ever for B2B key decision makers. In fact, over two thirds of buyers now fall into this category. The shift we’re now seeing…
Read More
TikTok is more than just a social platform, it’s where trends are born and where B2C brands have the chance to connect with customers in a truly authentic way. With summer just around the corner, it’s the perfect time to refresh your approach and build a campaign that captures the…
Read More
The easiest thing to get right and the easiest thing to get wrong – social hooks, or the first few seconds dwell time on your social content will make or break it. Sounds logical, but it’s shocking how much we see brands missing the mark on this. With attention spans…
Read More