Ads have existed on Instagram Stories for a while now and are earning the platform a fortune, with a daily userbase of 400 million.

Recently, having reached 300 million daily users, Facebook has followed in its footsteps with an identical ad proposition. The first brands to test the formatĀ include Deliveroo, Pure Gym, TransferWise and KFC.

This opens up ad opportunities for brands away from the feed (which is pretty crammed full of ads already!). The same advertising tools will be available to brands, with opportunity to buy against reach, awareness, views, app installs, conversions, traffic and lead generation.

So, does this mean war with Instagram? Not by the looks of things! According to a study by Ipsos, 68% of people regularly use a ā€˜storiesā€™ type feature on at least three apps, meaning that the two platforms and their identical Stories propositions can complement each other.

To make things more tempting, in the testing stage, two organisations found that by adding Facebook Stories to their Instagram Stories campaigns in Ads Manager, they gained more customer actions at lower costs!

If you wanna give it a go, these ads have all the wonderful targeting, measurement and optimisation as the rest of Facebookā€™s ad products!

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