Facebook launches AR Studio

Daaaaaamn Facebook! Back at it again with copying Snapchat! That’s right! It had been a good week since someone got all up in Snapchat’s business, so it’s lucky Facebook stepped up with its latest announcement to keep them on their toes. This one may give the ghost a run for its money too.

Introducing AR Studio: A Mac app that lets developers create their own Snapchat-style camera lenses.

17629445_1831052480492887_2857673970910494720_n 17351567_112639665955490_4528179226989297664_n 17640359_1408144442588930_9076055388746416128_n

(Images from Facebook’s developer site here)

AR Studio allows people to create their own selfie masks, AR environments, or combination of the two with uploaded 2D and 3D assets. So you know, like Snapchat, but with easier access and by the sound of it, more technical capabilities. The masks can then be tested on a diverse range of actors to make sure they work for everyone.

Not only that, but you can also develop creative effects that engage in real-time with your audience – for example instantly responding to comments and reactions during a live broadcast. Or, that engage with other apps to display unique content – think fitness apps, giving all your smug runner friends another way to show off their mileage. Pretty nifty!

Like all the best Facebook gadgets, this AR studio is still in beta, so it will be a while until it appears in the mainstream – but you can apply to test the beta version here!

Latest Posts

There’s a group of people shaping B2B buying decisions that you’ll never see in your CRM. They don’t click your CTAs. They don’t follow your page. But when your champion forwards your proposal to the wider team? They’re the ones reading it, debating it, and giving the real yes or…
Read More
Our latest snapshot takes a look into the rise in Threads after 2 years in the game. Is Meta clamping down on copycat content? LinkedIn and Edelman open our eyes to a new hidden B2B buyer – and Reddit is tightening its rules. Threads Turns Two: the gift? User…
Read More
The social media landscape continues to evolve at crazy speeds, with new creative formats and strategies emerging constantly. As we move through 2025, brands are facing both unprecedented opportunities and unique challenges in capturing audience attention. Here’s your comprehensive guide to the latest trends reshaping social media creativity. The Rise…
Read More