Facebook Launches Messenger Kids App on Android

Whether you allow your child access to social media or not is a particularly controversial topic which doesn’t have an easy answer. One thing remains clear, children will access the platform with or without your consent. After consultations with parents and national associations, Facebook recognised this and has developed an app called Messenger Kids, available on iOS and Android devices in the U.S.

It’s designed specifically for children between the ages of six and 12. The app is packed with features just for kids, where they do not require a Facebook profile to access Messenger Kids; rather it’s controlled through a parent’s account. The app has reportedly been downloaded around 45,000 times since its launch and now has approximately 20,000 daily users.

The app’s release brings controversy of its own – more than 100 child development experts contributed to an open letter calling on Facebook to shut down the app as it could undermine healthy development. Additionally, there have been suggestions that more than half of Facebook’s 13-person advisory board for the app “have some kind of financial tie to the company”.

Love it or hate it, Facebook has pre-empted a solution to a situation which every parent is faced with at some time or another in this new digital era.

What impact do you think this will have on children’s access to social media? Do you think this is a safe solution or merely a gateway to full social media dependency?

Latest Posts

The latest insights from Reuters into news consumption behaviours sees social media topping the table. We look into why this is, and how it’s all potentially come about. The 2026 Digital News Report from Reuters revealed social’s top place in the news standings – based off of…
Read More
Instagram is giving users more control over what they see in the app by expanding its “Your Algorithm” feature to the main feed. The feature allows users to tell Instagram which topics they want to see more of and which they’d prefer to see less of. Instagram…
Read More
A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…
Read More