Facebook makes VR an actual reality with new algorithm

Gone are the days of shaky videos that make you feel queasy. Facebook saves the day with its new algorithm designed to stabilise 360-degree shots.

fb 1

The smart technology will combine 2D motion with 3D reconstruction to fill in the gaps and reduce the unwanted effects caused by conventional cameras.

fb2

The social network’s last count revealed that 250,000 360-video clips had been uploaded since September. With the company releasing a demo, you’ll soon be able to stabilise your video faster than it takes to play it! Facebook’s research scientist, Johannes Kopf shares his views:

“As [306-video] cameras become more prevalent, the range and volume of 360 content are also expanding”

“It’s not always easy to keep the camera steady and avoid shaking, particularly when filming motion with your handheld camera.”

Kopf and his team are also playing with the idea of a hyper lapse tool for 360° video, enabling users to speed up videos without the awkward traffic stops.

Facebook plans to eventually roll the system out on its social network, and the Oculus VR platform.

Latest Posts

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…
Read More
Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.
Read More
Feeds are getting tired of “perfect”. A lot of the most interesting work going into 2026 is reacting against hyper-digital polish with visuals that feel more handled: scanned textures, mismatched elements, collecting layouts, and deliberate “imperfections” that make the human hand visible again. That matters for social, because audiences clock…
Read More