Facebook seizes the opportunity to become the LinkedIn for low-skilled job seekers

March 2, 2018

The all-consuming Leviathan which is Facebook has seen an opportunity for continued growth. You may have already seen the out of home advertising, where Facebook shows its alignment with micro businesses, your local barber, a small florist and the like. Now, to complement that messaging, Facebook has announced that they are expanding the ability to apply to jobs directly on Facebook. This, according to Facebook, is an effort to support the local businesses that strengthen communities, by helping people to find jobs, and for local business to hire the right people.

This has huge potential for Facebook. LinkedIn has solidified its position as the social network for professionals, for those with university degrees who are likely go on to work in an office. Facebook are considering the number of people that doesn’t apply to. It’s already positioned itself as one of the first online properties that an aspiring new business will set up, spending a relatively small amount of money to get some advertising going. Building upon this trend means that Facebook will have even more micro business owners and young entrepreneurs, choosing Facebook to be their online home.

This could have a profound impact on the data Facebook has access to. In the coming months and years, we could see that Facebook is the best platform to reach small business owners by a wide margin. If you want to reach barbers, restaurant owners or even managers of indoor trampoline parks, then it won’t be LinkedIn or any other platform that advertisers will turn to, it will be Facebook, scooping up ad spend that isn’t relevant to those that work in the City.

Latest Posts

AI is helping B2B organic content rebound on LinkedIn and Reddit, so SEO optimisation for posts has never been more important. We’ve got a playbook to help you get started on boosting that organic visibility on Google and LLMs. First things first – we do often preach here at Immediate…

B2B marketing feels slower because you’re selling to a buying group, not a decision maker. Forrester says the average buying decision involves 13 people and 89% of purchases involve two or more departments. Add three generations with different trust cues and you get rework, internal debate, and “one more version” forever. Buyers are also doing more research without sales, which makes guessing expensive. This LinkedIn Live with Tejal Patel is about buyer behaviour, trust cues, and what social is doing in research and validation, so you can build one narrative that travels across the group and saves your team time.

We’re only a couple of weeks into 2026, and social already feels…different, in the best way possible. This year isn’t just about flashy new features or the next viral sound; it’s about making the internet feel more human, more useful, and a lot less exhausting.