Facebook to implement limits on how many ads pages can run in 2020

Included in Facebook’s latest Graph and Marketing API update, the social media platform has announced that in 2020 they will limit the number of ads a page can run at one time. Your initial reaction might be that this update could limit capabilities for your business. However, according to Facebook, this will only effect a small percentage of advertisers. You may also be wondering why they would want to restrict their revenue potential. Their decision is said to be based upon data which shows high ad volume can affect overall performance. 

 “We’re implementing ad limits because very high ad volume can hinder an advertiser’s performance. With too many ads running at the same time, fewer ads exit the learning phase and more budget is spent before the delivery system can optimize an ad’s performance.”

So essentially, running too many ads could lead to poorer performance, which in turn could reduce the overall ad spend because its effectiveness is significantly impacted. Don’t worry too much if you’re a smaller brand, these changes are more likely to hit the big spenders. However, there seems to be a lot of other changes coming that will be useful for all advertisers, big or small! We’ll be keeping you up to date with these over the coming months as we delve into the latest reports.

In the meantime, if you can’t wait for those updates, feel free to get in touch.

Latest Posts

You may have planning hats on for early 2024 – but before you put that plan in action to wind away the weeks before Christmas, read these 5 tips for your next B2B social campaign! Consider them as B2B social solutions. You may have caught our latest…
Read More
Staying updated on the ever-evolving social media world can be challenging. Here are the latest highlights: X announces the return of post deadlines X introduces the reinstatement of post headlines within in-stream link previews. In October, X made the decision to remove post headlines and preview text, altering how publications…
Read More
In Social Media, organic efforts can only take you so far. While they are vital, the secret sauce to elevate your brand's social presence lies in embracing the dynamic duo of organic and paid social ads. Why? Because the two work better together!
Read More