Facebook to launch Slack rival within the month



While it is traditionally used in the office as a way to avoid work, Facebook might be about to change all that.

Many companies use an internal communication tool such as Slack, Yammer, HipChat or Asana to assist in project management and team collaboration and so far Slack has held a pretty firm grip on the market, with 3 million plus users and it’s new partnership/integration with Salesforce it’s easy to see why.

However now Facebook are making a move into the workplace by launching their new product, Facebook At Work, described as an enterprise communication and collaboration network it is a big move for the social giant. Exciting times.

Director of the project Julien Codorniou said

“If you’re really honest, up to now Enterprise Social Media hasn’t been much more than a ripple in the pond. I believe that the launch of Facebook at Work will be the tipping point growing that ripple into a full blown digital transformation wave. “

Some of the major benefits we are hearing about are –

  1. It integrates some key communication activities we perform every day; chat, (video)calling, conference calling in one easy to use app.
  2. It is great at handling rich media like video.
  3. Users can live stream video to a selected audience from a mobile device.

Selected companies have been testing the beta version for some time and apparently it’s been well received as it’s confirmed to go live within the month.

According to the new work.fb.com site, you just create a new Facebook at Work account to connect with coworkers. This account is separate from your personal Facebook but works in similar ways. Use News Feed to stay updated, join groups to collaborate, send messages and get notifications about what’s most relevant to you.

This video explains a few of the functions we do know about –


https://fbatwork.files.wordpress.com/2016/07/fb-at-work-3-minute-tour.mp4

The payment structure is still a little unclear, as it’s paid for on a per-user basis but I expect we will get a full breakdown shortly.

Look forward to hearing a lot more in the coming weeks as we take a closer look at Facebook at Work.

fbatwork

Sources-
https://work.fb.com/
https://www.linkedin.com/pulse/facebook-work-tipping-point-jaap-linssen?trk=prof-post

Latest Posts

B2B marketing feels slower because you’re selling to a buying group, not a decision maker. Forrester says the average buying decision involves 13 people and 89% of purchases involve two or more departments. Add three generations with different trust cues and you get rework, internal debate, and “one more version” forever. Buyers are also doing more research without sales, which makes guessing expensive. This LinkedIn Live with Tejal Patel is about buyer behaviour, trust cues, and what social is doing in research and validation, so you can build one narrative that travels across the group and saves your team time.
Read More
We’re only a couple of weeks into 2026, and social already feels…different, in the best way possible. This year isn’t just about flashy new features or the next viral sound; it’s about making the internet feel more human, more useful, and a lot less exhausting.
Read More
Buyers are hunting answers, and social is deciding who they trust The short answer Mahoosive behaviour change for customers is already here. Search is being replaced by an answer layer, and social is feeding it. When Google’s AI Overviews show up, people click less, sessions end sooner, and your carefully-crafted…
Read More