Facebook to launch Slack rival within the month



While it is traditionally used in the office as a way to avoid work, Facebook might be about to change all that.

Many companies use an internal communication tool such as Slack, Yammer, HipChat or Asana to assist in project management and team collaboration and so far Slack has held a pretty firm grip on the market, with 3 million plus users and it’s new partnership/integration with Salesforce it’s easy to see why.

However now Facebook are making a move into the workplace by launching their new product, Facebook At Work, described as an enterprise communication and collaboration network it is a big move for the social giant. Exciting times.

Director of the project Julien Codorniou said

“If you’re really honest, up to now Enterprise Social Media hasn’t been much more than a ripple in the pond. I believe that the launch of Facebook at Work will be the tipping point growing that ripple into a full blown digital transformation wave. “

Some of the major benefits we are hearing about are –

  1. It integrates some key communication activities we perform every day; chat, (video)calling, conference calling in one easy to use app.
  2. It is great at handling rich media like video.
  3. Users can live stream video to a selected audience from a mobile device.

Selected companies have been testing the beta version for some time and apparently it’s been well received as it’s confirmed to go live within the month.

According to the new work.fb.com site, you just create a new Facebook at Work account to connect with coworkers. This account is separate from your personal Facebook but works in similar ways. Use News Feed to stay updated, join groups to collaborate, send messages and get notifications about what’s most relevant to you.

This video explains a few of the functions we do know about –


https://fbatwork.files.wordpress.com/2016/07/fb-at-work-3-minute-tour.mp4

The payment structure is still a little unclear, as it’s paid for on a per-user basis but I expect we will get a full breakdown shortly.

Look forward to hearing a lot more in the coming weeks as we take a closer look at Facebook at Work.

fbatwork

Sources-
https://work.fb.com/
https://www.linkedin.com/pulse/facebook-work-tipping-point-jaap-linssen?trk=prof-post

Latest Posts

Twenty years ago, I started saying ‘social is the oil in the marketing engine’. Not the fuel. The oil. It reduces friction, carries signals, and makes everything run better. Back then it felt like a hunch. Today we can prove it. If you tune your social properly, you lift search,…
Read More
TikTok has launched a new advertising campaign aimed at reminding people just how important the app has become when it comes to discovering new music. The campaign, called “See Where Music Takes You”, is designed to show how TikTok connects music lovers and helps them find their next favourite songs…
Read More
Every social platform has a “star” content format, the one that gets the most eyes, likes, and shares. The trick? Not just posting in that format but designing it so it feels like it belongs there while still screaming your brand. Let’s break it down, platform by platform. Instagram: Reels…
Read More