Facebook to launch Slack rival within the month



While it is traditionally used in the office as a way to avoid work, Facebook might be about to change all that.

Many companies use an internal communication tool such as Slack, Yammer, HipChat or Asana to assist in project management and team collaboration and so far Slack has held a pretty firm grip on the market, with 3 million plus users and it’s new partnership/integration with Salesforce it’s easy to see why.

However now Facebook are making a move into the workplace by launching their new product, Facebook At Work, described as an enterprise communication and collaboration network it is a big move for the social giant. Exciting times.

Director of the project Julien Codorniou said

“If you’re really honest, up to now Enterprise Social Media hasn’t been much more than a ripple in the pond. I believe that the launch of Facebook at Work will be the tipping point growing that ripple into a full blown digital transformation wave. “

Some of the major benefits we are hearing about are –

  1. It integrates some key communication activities we perform every day; chat, (video)calling, conference calling in one easy to use app.
  2. It is great at handling rich media like video.
  3. Users can live stream video to a selected audience from a mobile device.

Selected companies have been testing the beta version for some time and apparently it’s been well received as it’s confirmed to go live within the month.

According to the new work.fb.com site, you just create a new Facebook at Work account to connect with coworkers. This account is separate from your personal Facebook but works in similar ways. Use News Feed to stay updated, join groups to collaborate, send messages and get notifications about what’s most relevant to you.

This video explains a few of the functions we do know about –


https://fbatwork.files.wordpress.com/2016/07/fb-at-work-3-minute-tour.mp4

The payment structure is still a little unclear, as it’s paid for on a per-user basis but I expect we will get a full breakdown shortly.

Look forward to hearing a lot more in the coming weeks as we take a closer look at Facebook at Work.

fbatwork

Sources-
https://work.fb.com/
https://www.linkedin.com/pulse/facebook-work-tipping-point-jaap-linssen?trk=prof-post

Latest Posts

I recently came across an article on LinkedIn that really got me thinking. It explored a simple question: “What would need to be true for B2B buyers to feel confident enough to buy?” Here’s what stood out to me: 1. Buyers want defensible decisions, not just good…
Read More
TikTok is continuing its push into livestreaming by testing a brand new feature called Fan Clubs. This update is designed to encourage more interaction between creators and their audiences, by turning livestreams into a more gamified and community-driven experience. With livestream shopping already booming in markets like China, TikTok is…
Read More
We didn’t make it to Cannes Lions this year. No rosé by the marina. No sunburnt schmoozing. But that doesn’t mean we missed the plot. Because beneath the yacht selfies and the sea of sequins, there were big signals. Clarity. And, dare I say it, a few quiet…
Read More