Facebook to launch Slack rival within the month



While it is traditionally used in the office as a way to avoid work, Facebook might be about to change all that.

Many companies use an internal communication tool such as Slack, Yammer, HipChat or Asana to assist in project management and team collaboration and so far Slack has held a pretty firm grip on the market, with 3 million plus users and it’s new partnership/integration with Salesforce it’s easy to see why.

However now Facebook are making a move into the workplace by launching their new product, Facebook At Work, described as an enterprise communication and collaboration network it is a big move for the social giant. Exciting times.

Director of the project Julien Codorniou said

“If you’re really honest, up to now Enterprise Social Media hasn’t been much more than a ripple in the pond. I believe that the launch of Facebook at Work will be the tipping point growing that ripple into a full blown digital transformation wave. “

Some of the major benefits we are hearing about are –

  1. It integrates some key communication activities we perform every day; chat, (video)calling, conference calling in one easy to use app.
  2. It is great at handling rich media like video.
  3. Users can live stream video to a selected audience from a mobile device.

Selected companies have been testing the beta version for some time and apparently it’s been well received as it’s confirmed to go live within the month.

According to the new work.fb.com site, you just create a new Facebook at Work account to connect with coworkers. This account is separate from your personal Facebook but works in similar ways. Use News Feed to stay updated, join groups to collaborate, send messages and get notifications about what’s most relevant to you.

This video explains a few of the functions we do know about –


https://fbatwork.files.wordpress.com/2016/07/fb-at-work-3-minute-tour.mp4

The payment structure is still a little unclear, as it’s paid for on a per-user basis but I expect we will get a full breakdown shortly.

Look forward to hearing a lot more in the coming weeks as we take a closer look at Facebook at Work.

fbatwork

Sources-
https://work.fb.com/
https://www.linkedin.com/pulse/facebook-work-tipping-point-jaap-linssen?trk=prof-post

Latest Posts

Episodic social is your secret to growth Most social content is built for one spike. One moment. One shot at the algorithm. Then silence. Leadership has moved on. They want pipeline, revenue, retention. The mandate is growth. The strategy is still “make it go viral.” (Oh the horror of it!)…
Read More
LinkedIn has been the safe B2B media choice for years. We’d argue almost too safe, in some cases! Is it time to move on? It is still the platform most B2B marketers reach for when they want to target senior decision-makers, niche job functions, or named accounts. And yes, there…
Read More
Instagram has been busy lately with their updates so far in 2026. And not just a little busy the kind where you step away to make a cup of tea and come back to find everything’s shifted slightly. New features, tweaks, tests… it’s a lot to keep…
Read More