Facebook Video Tools – What’s new

Mark Zuckerberg has recently announced a whole new range of video tools across the Facebook app family.

And without further ado, here is what’s coming;

With video calls, Facebook will soon double the amount of group video calls from 4 to 8 participants – which according to Zuckerberg, group video calls have been a highly requested feature amongst its users.

On Messenger, Facebook will be adding in some new effect tools which includes 360 virtual backgrounds (no surprises there, Zoom has made backgrounds incredibly popular recently).  Another new feature that will be added is “Mood Lighting”.

Facebook are also looking to help out the singletons during the lockdown with a new tool that will help Facebook Dating users to invite matches into video chats.

And there’s Messenger Rooms (ringing any of those nostalgic bells? MSN and Yahoo chat rooms?)

This will be hosted in Facebook Messenger but will be available through all their apps.

https://www.facebook.com/RichMarketing/videos/262472611549956/?v=262472611549956&external_log_id=4bf0fbce93ca990990f7d37e13ff4a84&q=Facebook%20lets%20stay%20connected

The idea here is that you can jump in to a chat room and hangout with whoever is around, with no need to schedule a room.

Positive fun all around to keep us virtually connected!

Latest Posts

B2B marketing success in 2025 depends on trust, not just reach. Buyers use social to research, value authentic video, and trust thought leadership more than ads. This roadmap shows how to build belief with content mixes, creators, and social proof—because trust is the KPI that drives growth.
Read More
Here we are, entering the “Mber” months, and we all know those are always busy months for marketing and design teams. Between new campaign launches, seasonal promotions, and the pressure to deliver standout visuals before the holidays, structuring your workflow becomes just as important as the creative work itself. This…
Read More
If you still think Reddit is the wild west of the internet, you’re already behind. For years Reddit sat on the sidelines of marketing plans, overlooked in favour of shinier platforms. Too messy, too unpredictable, too risky. And guess what, while brands looked away, audiences didn’t. They piled in. And…
Read More