Facebook Video Tools – What’s new

Mark Zuckerberg has recently announced a whole new range of video tools across the Facebook app family.

And without further ado, here is what’s coming;

With video calls, Facebook will soon double the amount of group video calls from 4 to 8 participants – which according to Zuckerberg, group video calls have been a highly requested feature amongst its users.

On Messenger, Facebook will be adding in some new effect tools which includes 360 virtual backgrounds (no surprises there, Zoom has made backgrounds incredibly popular recently).  Another new feature that will be added is “Mood Lighting”.

Facebook are also looking to help out the singletons during the lockdown with a new tool that will help Facebook Dating users to invite matches into video chats.

And there’s Messenger Rooms (ringing any of those nostalgic bells? MSN and Yahoo chat rooms?)

This will be hosted in Facebook Messenger but will be available through all their apps.

https://www.facebook.com/RichMarketing/videos/262472611549956/?v=262472611549956&external_log_id=4bf0fbce93ca990990f7d37e13ff4a84&q=Facebook%20lets%20stay%20connected

The idea here is that you can jump in to a chat room and hangout with whoever is around, with no need to schedule a room.

Positive fun all around to keep us virtually connected!

Latest Posts

B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.
Read More
Creative content on social media tends to fall into two camps: the stuff you actually remember, and the stuff you clicked on once… then instantly forgot. We’ve all experienced the second one. The extra dramatic hooks, the “OMG, this will TOTALLY change your life” claims, the slightly over-the-top thumbnails. It’s…
Read More
FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals.  We get endless tips about timing, hooks, formats, posting frequency and “what the algorithm wants”,…
Read More