Live Brand Social: Facebook wants your branded content to do well

In the sixth post of this Live Brand Social blog series we discovered that Facebook is the preferred network for sharing content, by 61% of consumers surveyed. There is more to be learned from this fact, however. The raw data also showed that 31% want to continue to hear from a brand on a social network after the event.

Knowing that and knowing where to connect with consumers offers up a wealth of new opportunities. Personalised interactions and branded content can be shared after the event so as to prolong the engagement and to fortify the relationship between consumer and brand.

The data also showed that 56% of survey respondents enjoy interacting and reading brand created posts and articles. As well as this, the report details that there is strong engagement with visual content on social. Videos and photos do particularly well online, which is reflected in the number of consumers that like to interact with brand images. 61% enjoy commenting on and looking at brand created photos

It is satisfying to see that your experiential marketing is not just about creating user generated content opportunities in social media. Your customers positively welcome branded content. They are happy to interact with you; to enter your competitions, watch brand videos, read your posts and share your pictures. When planning, think about the assets you will release before, during and after the event.

In planning your content, look at how you can take the big idea and break it into smaller interactions and bite sized pieces. Don’t be shy and share prolifically, ensuring you have clear calls to action and make it easy for people to comment and pass on to friends.

Download the full report and share your thoughts on live brand social with us bit.ly/LiveBrandSocial #LiveBrandSocial 

Latest Posts

If you’re in financial services marketing and you’re still thinking Google is the only place your audience starts searching – you’re behind. Today, people are asking their questions on TikTok, LinkedIn, Reddit, and to AI tools like ChatGPT and Gemini. They want answers fast, and in a way that feels…
Read More
If you’re a designer or marketer who’s tired of creating content that gets lost in the endless scroll, this one’s for you. Know Your Canvas (And Its Quirks) Each platform has its own personality, and your designs need to respect that. Instagram loves vertical formats that fill the screen, whilst…
Read More
TikTok has just made it even easier to enjoy the music you discover on the app by adding YouTube Music as a new music-saving option. Now, if you come across a song you like while scrolling, you can quickly save it straight to your YouTube Music playlist with just a…
Read More