Facebook won’t give up hope on the poke

Do you remember when Facebook was still competing with other social networks like MySpace and Friendster? Back then, any cute feature that was a fun way to interact with other on the platform could give a network an edge over the competition.

The ‘poke’ was a nice way to let someone know you were thinking about them, and it had enough ambiguity to be used with your aunt or your romantic interest. The context of the poke was everything; it was subtler than a wink or a smiley face; it was just a simple nudge.

Those early days have long gone but it seems the poke hasn’t. A few users are seeing what looks like the option to go beyond a poke, greater than a super poke, this is the Greeting.

The feature itself is a little underwhelming, it’s just a variation to the ‘Hello’ greeting that now let’s you send a hug, wink, poke or high-five. But, the fact that Facebook are still working with this format of messaging, shows that they really do live the ‘fail fast’ philosophy.

No doubt some senior authority within the business believes there’s a kernel of value within the poke that means it’s worth pursuing, trialling and pushing to the end user. While most would say the poke in any shape or form is redundant, we’re not the same people that conceived a multi-billion-dollar business, so perhaps we should just sit back and see what happens.

Latest Posts

TikTok is continuing its push into livestreaming by testing a brand new feature called Fan Clubs. This update is designed to encourage more interaction between creators and their audiences, by turning livestreams into a more gamified and community-driven experience. With livestream shopping already booming in markets like China, TikTok is…
Read More
We didn’t make it to Cannes Lions this year. No rosé by the marina. No sunburnt schmoozing. But that doesn’t mean we missed the plot. Because beneath the yacht selfies and the sea of sequins, there were big signals. Clarity. And, dare I say it, a few quiet…
Read More
Social media marketing is a powerful tool for businesses to engage with their audience, build brand awareness, and drive conversions. However, with the sheer volume of content being shared every second, standing out requires more than just posting – it demands efficient, high-quality design. In today’s blog, we’ll explore key…
Read More