Facebook’s design change: thumbs up or thumbs down?

In recent months we have found that social networks are becoming more and more competitive. They all have one eye on Google+ and they are all making regular updates or changes daily. Out of the big four social media platforms (Facebook, Twitter, Google+ and LinkedIn) Facebook believes that if the platform is simple then people are more likely to use it.  Facebook does not only focus on making things simpler, of course not, but I have found that their core strength is that it is very user friendly. The developers, designers and strategies work together to solve user issues and this is exactly what they have done with a new design of the Facebook “Like” button.

In with the new…

Out with the old…

The thumbs up logo is fun, iconic and something that the world and Facebook users relate to. And Facebook’s “share” button will also be in the the same design. Time will tell if the design change will “help people share more great content across the web” but lets hope they are not substituting practicality for plain old fun.

© Facebook. New Like Logo

© Facebook. Like Logo

Latest Posts

When should I post on the business page? How often? How many a week? How different should the assets be? It’s time for a reality check on what organic B2B social is delivering organically for you and your followers. Is it worth the time and effort you’re putting in? Another…
Read More
I recently came across an article on LinkedIn that really got me thinking. It explored a simple question: “What would need to be true for B2B buyers to feel confident enough to buy?” Here’s what stood out to me: 1. Buyers want defensible decisions, not just good…
Read More
TikTok is continuing its push into livestreaming by testing a brand new feature called Fan Clubs. This update is designed to encourage more interaction between creators and their audiences, by turning livestreams into a more gamified and community-driven experience. With livestream shopping already booming in markets like China, TikTok is…
Read More