Facebook’s venture into 3D & LinkedIn’s Carousel campaigns

We’re bringing you the latest on platform transformations. If you wanna show your audience that you’re on it and up-to-date with the latest tech changes, make the most of these opportunities on social!

So what’s going on? Facebook ships out 3D posts to innovate and change how VR content is created – it’s getting more feasible for content creators and accessible for content consumers. LinkedIn finally gets with the times and delivers Carousel ads. But, with stills only for now! We’re telling you plenty more about the changes in this week’s Serious Social.

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Social commerce is growing fast. For DTC brands, the interesting question is what behaviours it encourages along the way. DTC brands have spent years trying to make social work harder commercially. And now, in some categories, it really does. TikTok Shop, creator codes, affiliate content, livestreams, product demos and in-app…
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TikTok has announced that TikTok Shop will officially launch in Austria, Belgium, the Netherlands and Poland on 15 June, allowing users in those countries to buy and sell products directly within the app. This latest expansion is another major step it’s ambitious plans to become a serious…
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B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.
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