Fashionista provides #FLOODSUPPORT to victims

By if-admin | February 27, 2014


Fashion House Temperley London is helping raise funds for the Somerset flood victims. The fashion house has created a dedicated web page to educate people around the terrible flooding in Somerset and the West Country, helping raise awareness of the crisis which is close to Alice Temperley’s heart.

The internationally acclaimed designer has family living in the worst hit part of the country and is appealing for the public to take action through leveraging the power of social media and one of the most talked about events of the year, London Fashion Week.

The initiative uses various hashtags to support the campaign with the main message around #FLOODSUPPORT to steer people into action. Alice took the opportunity to appeal directly to her audience at the Temperley Winter 2014 runway show, giving fans a personal note asking for support using the hashtag #FLOODSUPPORT to raise awareness and get people actively involved.

Temperley is continuing the initiative with a #FLOODSUPPORT #TEMPERLEY #SALE of the current Cruise ’14 ALICE by Temperley collection at 20% off, with 50% of profits being donated to the cause.

Alice said: “The public want to help but they just don’t know how – there is so little official action and so much talk,” said Temperley. “We are linking to this important community charity through our website and using all our social media power to guide people on how and where to give.”

“My 98-year-old grandfather has been displaced, along with so many of our family friends, and I want to use the international exposure of our show at London Fashion Week this weekend to get everyone talking about what is happening on our very doorstep.”

The campaign has already been backed by names such as Gillian Anderson, Laura Bailey Bella Freud, Natalie Massanet, Liberty Ross, Jade Parfitt, Charlotte Tillbury, and Temperley London is asking the public to use their social media to spread their message of support with the hashtags.


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