“Fleets” by Twitter

Here we go, another “stories” mode on a different social media platform!  This time, Twitter are testing the waters with something called “Fleets”, which they are assuring us is not totally like IG Stories;

However, much like Stories, users will see a profile icon at the top of their feed to denote a new Fleet, the difference being that these Fleets wont be overtly public;

I mean, these are very much like every other Story mode but with slight variations – instead of tapping through to get to the next story (or fleet), you’ll be swiping down – keeping in line with how you scroll through your Twitter feed. Fleets are currently being tested in Brazil for Android and iOS with no word on when it’ll be available to the rest of us.

I’m quite looking forward to this, as an avid user of Instagram Stories, having a version of this for Twitter is definitely a step in the right direction for interacting with people but not in an overly public way!

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…
Read More
In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…
Read More
The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…
Read More