“Fleets” by Twitter

Here we go, another “stories” mode on a different social media platform!  This time, Twitter are testing the waters with something called “Fleets”, which they are assuring us is not totally like IG Stories;

However, much like Stories, users will see a profile icon at the top of their feed to denote a new Fleet, the difference being that these Fleets wont be overtly public;

I mean, these are very much like every other Story mode but with slight variations – instead of tapping through to get to the next story (or fleet), you’ll be swiping down – keeping in line with how you scroll through your Twitter feed. Fleets are currently being tested in Brazil for Android and iOS with no word on when it’ll be available to the rest of us.

I’m quite looking forward to this, as an avid user of Instagram Stories, having a version of this for Twitter is definitely a step in the right direction for interacting with people but not in an overly public way!

Latest Posts

Why CMOs need to stop treating paid social like a media buy, and start treating it as a commercial system B2B paid social is still being bought like a campaign, but judged like a revenue system. That mismatch is where the frustration starts. The campaign performs on paper, but the…
Read More
Social commerce is growing fast. For DTC brands, the interesting question is what behaviours it encourages along the way. DTC brands have spent years trying to make social work harder commercially. And now, in some categories, it really does. TikTok Shop, creator codes, affiliate content, livestreams, product demos and in-app…
Read More
TikTok has announced that TikTok Shop will officially launch in Austria, Belgium, the Netherlands and Poland on 15 June, allowing users in those countries to buy and sell products directly within the app. This latest expansion is another major step it’s ambitious plans to become a serious…
Read More