Forget Facebook, it’s all about LinkedIn

For companies using social media, Facebook is no longer the “in” platform. LinkedIn has stolen Facebook’s crown and run away with it.

According to research from the University of Massachusetts, more than 8 in 10 companies have a presence on LinkedIn (up from 73% in 2011).

The increase in companies using LinkedIn has a direct correlation with Facebook’s drop in company usage, with 67% of businesses using Facebook (compared to 74% in the previous year).
Pinterest has seen a strong growth in the last 12 months, with nearly 1 in 5 companies using the site, whereas Youtube has seen a sharp decrease, with companies abandoning the use of video, despite the fact that it has such an important impact on search engine rankings.

What this research does prove is that, for B2B companies, it’s all about LinkedIn. No other platform has the variety of professionals that LinkedIn boasts, nor do they offer the same potential for lead generation. Facebook is all about consumers, so if you are a customer-facing organisation, you can have some success. But when it comes to business-to-business there’s only one platform: and it’s LinkedIn.

Does your business have a presence on LinkedIn? Has it been more effective for you than Facebook? Let us know…

Latest Posts

Social is increasingly about how content feels to the person on the other end (AKA Mood-based marketing). When you show up with a steady atmosphere (calm, confidence, small sparks of joy) people stick around and come back. And you can measure it properly: saves, meaningful comments, watch-time through key beats,…
Read More
Meta, the company behind Facebook, Instagram, and Threads, has announced a range of new advertising features during its annual Brand Building Summit. These updates are designed to give advertisers more ways to promote their products and services, particularly across Reels and Threads, as well as more control…
Read More
B2B marketing success in 2025 depends on trust, not just reach. Buyers use social to research, value authentic video, and trust thought leadership more than ads. This roadmap shows how to build belief with content mixes, creators, and social proof—because trust is the KPI that drives growth.
Read More