Geofilters for Snapchat – bragging just got regional!

Cover your tracks, you can no longer hide! Snapchat have just released their new geo-filters feature, allowing users to add quick, designed-up location tags to their pictures. Swiping right on a picture once you have taken it creates a text or graphic sticker which gets overlaid onto your picture showing your location.


snapchat getty



This could go either way – the key use could be cute couples showing off their romantic holiday trip, or alternatively it will pave the way for more sinister locations of the latest craze of ‘revenge porn’. I am sure that Snapchat expect the former, especially with recent study from the University of Washington showing that 60% of Snapchat users use the app for sending ‘funny content’ and ‘sexting’ is a minority sport. However, with a survey sample of just 127 people aged between 18-24 it is hard to take those stats too seriously.

Although, currently only mapped for L.A and New York – geo-filters will tag not only cities and towns but also places of interest (attractions, restaurants, shops and more).

This is a very small addition to the Snapchat offering, most likely to compete with Facebook’s new Slingshot app, however, with integration from brands and companies worldwide geo-filters could be a great little addition to the Snapchat app. Now everyone will know where you are sexting from!

Latest Posts

There really isn’t an idea that Meta won’t pounce on the moment something starts gaining traction.  The next “cool” thing to take off is BeReal
Read More
Do you find your engagement dropping month-on-month? Are you writing snappy copy only to have your posts sink like a lead balloon?  It might be time to re-think your design strategy. Our friends over at Brafton have come up with this handy infographic, (see…
Read More
Instagram never stops to surprise us, and users have complained about its updates for a long time now. In today's blog, we explore the latest updates about Instagram.
Read More