Podcast listenership in the UK reached an estimated 15.6 million listeners in 2020. And as brands continue to see opportunity in reaching audiences and building communities through this interactive format, there’s no sign of it slowing down any time soon.
But working with an audio-only asset comes with its challenges. How do you capture audience attention both visually and auditorily? We’ve put together a social media asset cheat sheet to give you some inspiration:
Audiograms combine images, audio and transcripts to make your podcast stand out. They can feature key soundbites from the episode, highlighting the speaker and message in one place. Pro: effective, all-encompassing creative. Con: timely and resource-heavy.
No employee experience is the same when it comes to #remoteworking, and businesses must realize that a personalized approach is the only way forward to achieving a happier, more productive workforce. Tune in to our #DearDirector podcast with #ServiceNow: https://t.co/cf9xBoWneR pic.twitter.com/TUZuCxRqbt
— Fujitsu ServiceNow (@fujitsu_now) December 17, 2020
Quote cards can be featured as a still or an animation, and are a great format for getting key messages to your audience quickly. Pro:
simple, straightforward design. Con: standard format that could get lost in feed.
— Spotify Podcasts 🎙 (@spotifypodcasts) December 31, 2020
Use speaker video entries to promote the podcast before and after the episode airs. This format requires minimal design time and leverages the presenter’s social media audiences to help extend reach. Pro: a low-cost asset with minimal design requirements. Con: relies on speaker participation.
We’re not averse to making predictions here at IF, we’ve called them before so why not try and call them again 🤷 Join @ColinJacobs live this Friday 4th December 10:30 GMT across YouTube, LinkedIn and Facebook to hear what we’ve got to say! https://t.co/54BtKPeuTE #serioussocial pic.twitter.com/Bc4PbWIqyJ
— immediate future (@iftweeter) December 2, 2020
When in doubt, keep it simple! Give your audiences the rundown of your upcoming podcast with a simple screen grab of the episode imagery and description. Pro: easy, quick and effective. Con: lower quality, may not fit with brand look/feel
Looking for a new podcast? Something honest, informative & unfiltered that’ll make you laugh and cry?
Check out “Unpack N Bounce Back”
hosted by me & Reyna Biddy.
new eps every Monday.
link in bio.
— Skye Townsend (@SkyeTownsend) May 11, 2020
There’s no easier way to make your podcast visual than to document the recording of it over video. This post-event format provides audiences with a new format to experience your podcast. Pro: allows you to repurpose and reuse your podcast for extended use. Con: depending on equipment, could result in lower-quality output.
.@JHillUnbothered is on holiday break (new episodes return Jan 4). But today’s a good day to revisit the @johnlegend episode from this season since today is his birthday! So insightful and thoughtful.
— Jemele Hill (@jemelehill) December 28, 2020