Get experimenting with Instagram this year

Sometimes all you need is to read a quick blog post to motivate you into making a new decision.Like how you want to experiment on social media platforms such as Instagram, but you might just not have the confidence to. Look… what’s the worst that can happen it’s just social right?

Here are 5 ways to experiment on one of the fastest growing image and video driven platforms.

  • Make your sound visual… What, does that even mean?

Podcasts are highly popular, and your brand might release a podcast that does reasonably well on a separate platform. Bring this podcast visually to life, with Instagram inching slowly towards longer form content to keep users engaged, IGTV may be your calling. Try uploading parts of your podcast here, on your timeline or just film live!

  • Stop Motion

You will have to put time into this as it takes a while to recreate, but the rewards are worth it. As stop motion will have you creating effortless thumb-stopping imagery.

  • Live stream with your influencers

There’s nothing like a bit of influencer fandom hitting your page. Use live stream to interact with your followers. It may sound like a risk to give your influencers free reign on live however, your followers are clued up! They are able to identify genuine organic interactions. With that said, you do want your influencers to remain within your brand guidelines.

  • Name tags

Have fun with these, it’s such an easy way to get people to follow you. Use these especially if you meet face to face usually with the majority of your clients.

  • 5 Repurpose UGC

It cost nothing to ask for permission to repost a cool image that you DIDN’T have to spend resource taking and editing. Utilise this for 2019 and it works as great community management.

Latest Posts

TikTok has released its annual trend prediction report for marketers, designed to help brands understand where the platform – and its users – are heading next. If you’re trying to grow your presence or plan smarter content for the year ahead, it’s well worth…
Read More
2016 is when social stopped being “posts in a feed” and became a ranked system that decides what gets seen, shared, trusted. In 2026 that same logic sits everywhere, in-platform search, Google snippets, and AI overviews that summarise your brand before anyone clicks. Ofcom says around 30% of UK keyword searches now show AI overviews, and 53% of adults often see AI summaries. The uncomfortable truth is that buyers get a machine-written version of you, then sanity-check it with humans in DMs and group chats. Brands win when their claims are clear, proof is easy to find, and real people show up consistently.
Read More
AI is helping B2B organic content rebound on LinkedIn and Reddit, so SEO optimisation for posts has never been more important. We’ve got a playbook to help you get started on boosting that organic visibility on Google and LLMs. First things first – we do often preach here at Immediate…
Read More