Google alerts get a shot in the arm

By if-admin | January 20, 2011

G'lerts email screen grabThere are loads of free tools out there designed to provide insight into what is being said about you or the brands and products you work for on the Internet. One such tool that is worth checking out is G’lerts.  Using Google Alerts as the base of the service it provides you with a daily email (example shown on the right) that rounds up what has been happening on your Google search over the past week.  It includes some simple charts as well as the all important links to the stories Google has found for you.

There is also an online dashboard but this is where things start to get a little flaky in my opinion.  One thing to be aware of is that you only have access to the last seven days information (come on it is free).  So do not rely on this to provide you with monthly reporting. The other is that I have only been seeing results for web, no news sites, blogs or Twitter, which I seriously doubt given one of my searches was regarding flu cases this winter.

Yet, if you are using Google Alerts for tracking issues, stories, clients, individuals or anything else, over the recent past, forget the Google Alerts emails and set this up.  Oh, just watch out for that sentiment analysis. We all know sentiment is nigh on impossible for automated systems to get right – no matter what the monitoring tool guys tell you.

Latest Posts

Twitter is introducing a new feature called Notes. This will allow you to write a post with a character limit of 2,500. In this blog I'll go into how they are implementing this and what it might mean for users going forward.
Read More
Chirp was Twitter’s first ever developer conference and was launched in 2010 - which was cancelled shortly after and their last live dev conference was in 2015.
Read More
Have a look at the latest happening in the world of social media through our social snapshot!
Read More