Google alerts get a shot in the arm

There are loads of free tools out there designed to provide insight into what is being said about you or the brands and products you work for on the Internet. One such tool that is worth checking out is G’lerts.  Using Google Alerts as the base of the service it provides you with a daily email (example shown on the right) that rounds up what has been happening on your Google search over the past week.  It includes some simple charts as well as the all important links to the stories Google has found for you.

There is also an online dashboard but this is where things start to get a little flaky in my opinion.  One thing to be aware of is that you only have access to the last seven days information (come on it is free).  So do not rely on this to provide you with monthly reporting. The other is that I have only been seeing results for web, no news sites, blogs or Twitter, which I seriously doubt given one of my searches was regarding flu cases this winter.

Yet, if you are using Google Alerts for tracking issues, stories, clients, individuals or anything else, over the recent past, forget the Google Alerts emails and set this up.  Oh, just watch out for that sentiment analysis. We all know sentiment is nigh on impossible for automated systems to get right – no matter what the monitoring tool guys tell you.

Latest Posts

The demand for visually captivating video content is higher than ever. Marketers need to produce eye-catching visuals quickly and efficiently, fortunately, advancements in mobile technology have made this possible to happen from devices that fit in our pockets. In this realm CapCut has emerged as a game-changer, empowering marketers to…
Read More
Stay updated with the constantly evolving world of social media. Discover the latest highlights here: WhatsApp adds new status colours and fonts WhatsApp has introduced new creative features for its “Status” option, offering more ways to personalise your temporary updates.   Read more here. TikTok launches program to…
Read More
While social media platforms offer unparalleled reach and engagement, they also expose companies to the scrutiny of a sometimes very unforgiving global audience. What happens when a brand’s reputation takes a hit? Let’s explore simple strategies for brand restoration in 10 easy steps. Start with Honesty: Brands are like relationships;…
Read More