Gradients Everywhere

As we are well into spring 2024, one trend that has been making waves since the beginning of the year up until now is 3D gradients. You may have noticed the subtle yet impactful shift in design across various social media platforms, since the restyling of the Instagram logo in 2016, gradients have found their way into our hearts. More and more present, they are now everywhere.

Today, the incorporation of 3D gradients adds depth, dimension, and a touch of modernity to visuals, making them visually compelling and inherently shareable. Gradients seamlessly blend colors, transitioning from one hue to another, creating visually captivating compositions that draw the eye and spark intrigue.

Embracing the Trend: Warm Oranges and Lilacs

As brands strive to maintain a clean and fresh aesthetic while still captivating their audience, warm oranges mixed with yellows and lilacs emerge as a popular colour palette for 3D gradients. These hues evoke a sense of warmth and freshness, infusing designs with vitality and energy. Picture a social media post for a wellness brand, where soft gradients of orange and yellow seamlessly blend with delicate hues of lilac, creating a serene and inviting atmosphere. The 3D effect adds depth to the composition, making the visuals pop and leave a lasting impression on viewers.

As we have already seen in previous blogs, gradients have had their comeback under many aspects. We have seen them used in retro 90s-inspired sunsets, video game settings, as well as in the trend of heat-mapping, where the metallic gradient reflects. Another example is leading fashion brands embracing gradients in their latest collection. The vibrant gradients transition smoothly, accentuating the brand’s aesthetic while capturing the audience’s attention as they scroll through their feed.

Fusion with Pixel Art

Another intriguing development in spring 2024 is the fusion of 3D gradients with pixel art, creating a cybernetic visual language that captivates and mesmerizes. This fusion combines the nostalgia of pixel art with the modernity of 3D design, resulting in a visually striking aesthetic that appeals to a wide audience. Imagine a social media banner for a tech startup, where vibrant 3D gradients blend seamlessly with pixelated elements, creating a futuristic yet playful vibe. The garden effect, achieved through the use of small square pixel shapes, adds a touch of cybernetic elegance to the design, perfectly encapsulating the brand’s identity.

Whether you’re restyling your brand’s visuals or launching a new campaign, incorporating these trends can help you stand out in a crowded digital space, leaving a lasting impression on your audience. Give us a call if you would like to know more about how to incorporate the latest trends into your social presence.

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