Graphic Design Trends for 2020

Companies have been making use of eye-catching visuals for a while now, more so within the past year.  All you need to do is take a look at the Apple App Store and see the gorgeous illustration for their stories, and with the end of the year fast approaching, we can’t help but notice new design trends.

Muted colour palettes

 

Taking a step back from the bold and vibrant, muted colours seem to be making their way to the forefront, giving design a clean and elegant look.

Simplified Illustrations

 

Though simplified, these illustrations are hard work and when done well, convey exactly what you need them to by using the right colours and textures.

Branded Animations

 

Companies are starting to take notice of creating unique branded animations, rather than using reaction gifs we’ve seen a million times before and can be tailored completely to that brand.

Line Art

 

Going along with the simplified illustrations, this takes it to the next level by creating beautifully crafted line art animation that looks clean and sophisticated.

Masked Images and Text

 

Whilst not a new trend, it is evolving to look more sleek and coupled with parallax animation this creates a visually stunning look and feel to websites in particular.

Latest Posts

B2B marketing success in 2025 depends on trust, not just reach. Buyers use social to research, value authentic video, and trust thought leadership more than ads. This roadmap shows how to build belief with content mixes, creators, and social proof—because trust is the KPI that drives growth.
Read More
Here we are, entering the “Mber” months, and we all know those are always busy months for marketing and design teams. Between new campaign launches, seasonal promotions, and the pressure to deliver standout visuals before the holidays, structuring your workflow becomes just as important as the creative work itself. This…
Read More
If you still think Reddit is the wild west of the internet, you’re already behind. For years Reddit sat on the sidelines of marketing plans, overlooked in favour of shinier platforms. Too messy, too unpredictable, too risky. And guess what, while brands looked away, audiences didn’t. They piled in. And…
Read More