Guardian readers felt ambushed by the change

The Guardian Home pageEngaging online really does mean you need a thick skin. Well the Guardian does at the moment, since it launched its new look website last week. This article from the Guardian reveals that no matter the consultation with the online community, there are still detractors. Some felt their views didn’t count others that they had been ambushed by the redesign.

Siobhain Butterworth gives a balanced view of the comments – with not too much rebuttal (although you get the feeling she would like to). I guess the lesson here is that you can please all of the people all of the time!

And on a personal note, I didn’t like the redesign either (too many pics), but then I don’t care. I find what I want through the search box and newsletter links so never notice the home page. The [tag]content[/tag] is what counts for me: and that’s what I come to the Guardian to read.

© Siobhain Butterworth, “Open door”, Article.

Latest Posts

Why CMOs need to stop treating paid social like a media buy, and start treating it as a commercial system B2B paid social is still being bought like a campaign, but judged like a revenue system. That mismatch is where the frustration starts. The campaign performs on paper, but the…
Read More
Social commerce is growing fast. For DTC brands, the interesting question is what behaviours it encourages along the way. DTC brands have spent years trying to make social work harder commercially. And now, in some categories, it really does. TikTok Shop, creator codes, affiliate content, livestreams, product demos and in-app…
Read More
TikTok has announced that TikTok Shop will officially launch in Austria, Belgium, the Netherlands and Poland on 15 June, allowing users in those countries to buy and sell products directly within the app. This latest expansion is another major step it’s ambitious plans to become a serious…
Read More