Guardian readers felt ambushed by the change

The Guardian Home pageEngaging online really does mean you need a thick skin. Well the Guardian does at the moment, since it launched its new look website last week. This article from the Guardian reveals that no matter the consultation with the online community, there are still detractors. Some felt their views didn’t count others that they had been ambushed by the redesign.

Siobhain Butterworth gives a balanced view of the comments – with not too much rebuttal (although you get the feeling she would like to). I guess the lesson here is that you can please all of the people all of the time!

And on a personal note, I didn’t like the redesign either (too many pics), but then I don’t care. I find what I want through the search box and newsletter links so never notice the home page. The [tag]content[/tag] is what counts for me: and that’s what I come to the Guardian to read.

© Siobhain Butterworth, “Open door”, Article.

Latest Posts

Snapchat is basically saying, “Oi marketers, don’t sleep on Snapcodes” their version of QR codes as a way to make ads feel a bit more fun, interactive, and actually worth engaging with, their take on QR codes as a way to make ads feel more interactive, less…
Read More
Episodic social is your secret to growth Most social content is built for one spike. One moment. One shot at the algorithm. Then silence. Leadership has moved on. They want pipeline, revenue, retention. The mandate is growth. The strategy is still “make it go viral.” (Oh the horror of it!)…
Read More
LinkedIn has been the safe B2B media choice for years. We’d argue almost too safe, in some cases! Is it time to move on? It is still the platform most B2B marketers reach for when they want to target senior decision-makers, niche job functions, or named accounts. And yes, there…
Read More