Harness the power of online communities – IF at the IDM

The institute of direct marketing (IDM) has just uploaded a lovely video of Adam as the course tutor of a very practical workshop on social media.
The social media training course demonstrates how to:

  • identify where social media can add value for your organisation
  • map out your social eco-system
  • understand how to identify and engage online influencers
  • set measurement frameworks
  • understand how online communities work
  • set out policies and procedures to manage risk
  • monitor online conversations about your organization

Adam looks very cheerful in the video clip! And so he should, the feedback from delegates so far has been fantastic.

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