Harness the power of online communities – IF at the IDM

The institute of direct marketing (IDM) has just uploaded a lovely video of Adam as the course tutor of a very practical workshop on social media.
The social media training course demonstrates how to:

  • identify where social media can add value for your organisation
  • map out your social eco-system
  • understand how to identify and engage online influencers
  • set measurement frameworks
  • understand how online communities work
  • set out policies and procedures to manage risk
  • monitor online conversations about your organization

Adam looks very cheerful in the video clip! And so he should, the feedback from delegates so far has been fantastic.

Latest Posts

Alright, content creators, gather ‘round – Instagram’s dropping two big updates this week, and one of them might just save you from those “Wait, what was my next line?” moments. 1. Instagram Edits Now Has a Built-In Teleprompter (Finally!) Let’s be real: reading a script off-camera without looking like a…
Read More
If you hate face-to-camera videos on LinkedIn, I get it. But here’s why you’re wrong. It started with a chat.I was talking to a few brilliant marketers the other day, and someone said, “I really can’t stand those face-to-camera videos on LinkedIn. They’re cringey.” And you know what?I understood exactly…
Read More
Sticking to brand guidelines fuels creative success on social media. True creativity isn’t about doing anything; it’s about doing the right thing, and in our world, that means staying aligned with each client’s brand guidelines. When we follow a brand’s guidelines, including fonts, colours, tone, imagery style, and logo use,…
Read More