Hidden code reveals plan for Instagram to get Pinterest-like features

Facebook is well known for mimicking popular features from other social networks. It should be no surprise then that another feature is going to be making its way to the Facebook-owned Instagram.

A software developer, known for reverse engineering apps to discover new features, has found code which suggests Instagram is working on a public Collections feature. This would allow users to organise their favourite saved Instagram posts into groups and share them with others. Collection creators would even be able to give access to other users to contribute to their public collection.

Saved posts have been an Instagram feature since December 2016. This was followed by private collections in April 2017. A public, collaborative collection is a logical next step.

What is interesting is the timing of the news. Pinterest recently submitted the paperwork to file for an IPO. Coincidentally Instagram launched its Stories feature just before Snapchat went public, which arguably had a significant negative impact on what was once a serious competitor. Could this feature release also be a way to keep another competitor in check?

Instagram is by far the dominant player in photo sharing but it’s not a position it’s taking for granted. These feature additions are frequent and well-timed. Instagram will more than likely remain a strong network for brands to have a presence in, for the foreseeable future.

Latest Posts

Time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media.
Read More
For years, platforms like YouTube and Instagram aimed to challenge TikTok’s dominance by copying its short video style. Now, TikTok seems to be shifting its strategy, encouraging its creators to explore longer content similar to what you find on rival apps. TikTok hosted an event in late…
Read More
I found myself utterly unable to resist the temptation of curating a rollicking list featuring the absolute crackers that the Christmas ads of 2023 have generously bestowed upon us. It’s the time of year when brands don their festive finery, roll out the proverbial red carpet, and treat us to…
Read More