Hidden code reveals plan for Instagram to get Pinterest-like features

Facebook is well known for mimicking popular features from other social networks. It should be no surprise then that another feature is going to be making its way to the Facebook-owned Instagram.

A software developer, known for reverse engineering apps to discover new features, has found code which suggests Instagram is working on a public Collections feature. This would allow users to organise their favourite saved Instagram posts into groups and share them with others. Collection creators would even be able to give access to other users to contribute to their public collection.

Saved posts have been an Instagram feature since December 2016. This was followed by private collections in April 2017. A public, collaborative collection is a logical next step.

What is interesting is the timing of the news. Pinterest recently submitted the paperwork to file for an IPO. Coincidentally Instagram launched its Stories feature just before Snapchat went public, which arguably had a significant negative impact on what was once a serious competitor. Could this feature release also be a way to keep another competitor in check?

Instagram is by far the dominant player in photo sharing but it’s not a position it’s taking for granted. These feature additions are frequent and well-timed. Instagram will more than likely remain a strong network for brands to have a presence in, for the foreseeable future.

Latest Posts

Staying updated with the ever-evolving world of social media is tough at times. Explore and learn about the most recent highlights and trends right here: YouTube tests QR codes The video network is introducing QR codes for channels to enable quicker connections. It is also testing effects creation for Shorts…
Read More
OK, so you already know that video is king on social, right? Good – well we’re not going to tell you why, you already know. But you may wonder how you can make it most effective for B2B social campaigns so your clicks, engagements, video views and web traffic all…
Read More
When you think of social media platforms, Meta and TikTok probably come to mind first. But what about YouTube? While YouTube is primarily known as a video-sharing platform, it has been steadily incorporating more social features, transforming it into a hybrid space that brands should not ignore. Here’s why YouTube…
Read More