Hillary Clinton turns to social to announce “I’m running for president”

Clinton passed on an ostentatious announcement, and opted for online social conversations to kick-start her campaign for the White House. And the buzz which followed was far greater than fellow candidates from the opposing Republican Party. After announcing her presidential bid, last Sunday via YouTube, Clinton has managed to score over 650,000 Facebook page likes, over 100,000 retweets to the announcement, and over 3 million video views.

 

Why Hillary has some way to go

Despite Hillary’s huge Twitter follower count of over 3m, she isn’t actually very active on Twitter, and since the launch of the profile in 2013, her team have only issued just over 150 tweets. Although these are sparse numbers, I anticipate this tally will rise dramatically, over the coming months.

Unfortunately, Clinton faced backlash from the Twitter-sphere as #WhyImNotVotingForHillary sparked an anti-Hillary campaign on social.

Expected or unexpected, despite this sort of negative reaction, for Clinton, social media is, at the very least, a way to make Hillary more human and to facilitate a personal connection with potential voters.

https://twitter.com/HlLLARY/status/587966562096828417

 

Are the Republicans faring any better?

After a quick observation of the Twitter account for opposing Republican candidate Jeb Bush, it’s clear he has a more active Twitter presence compared with Hillary, and his team are certainly more adventurous in testing various visual platforms, including Twitter videos and even taking to live video streaming app Meerkat to host video interviews.

However Hillary’s buzz far outweighed the efforts of Jeb in terms of engagement volumes.

The decision to exploit Twitter, Facebook and YouTube, to ramp up her online presence highlights the importance of social media as channels to mobilise support and connect with the mass voting public, famously demonstrated in the 2008 US elections in which Barack Obama beat Clinton in the race to the presidency.  But these candidates have a tough act to follow in Obama who had, and still maintains a strong and relatable presence on social.

Image credit – U.S. Department of State’s Flickr

Latest Posts

Truth on Fire, and Brands Are in the Line of It We’re all in the truth business now. At Somerset House, on a chilly evening in June, I joined a panel to unpack the uncomfortable realities of misinformation and disinformation, and what brands can do about it. The session was…
Read More
Yes, that is me being a bit obvious, but sometimes you need to be a bit blunt.  Social is where buyers research, where conversion journeys begin, and where measurable business outcomes are shaped. And yet too often, it’s still seen as secondary to ‘real’ marketing. This newsletter edition…
Read More
Reddit may have been in the shadows of other social platforms for years – in fact, the debate is on as to whether it’s a social platform at all – but one thing is for sure, the B2B buyer and marketeer are finding it a safe haven for research and…
Read More