July 2, 2024
Yes, summer is here already, and we did not even realise it, so better later than never let’s have a look at this summer’s social media design trends that will help your brand to ride the wave.
1. Vibrant Flat Colours
Summer is synonymous with bright, lively colours, but this time we are going FLAT, no gradients, just fresh bold flat colours. Colours like neon pinks, electric blues, sunny yellows, and lush greens can bring your social media graphics to life. The two-dimensional look will get your message across clearly, and these bold colours will not only attract attention but also create a joyful and energetic vibe, that’s perfect for summer. Think beyond the traditional shades and experiment with vibrant palettes that evoke the essence of summer, and you will see the results.
2. Doodle design
Doodle design has recently surged in popularity, evolving from casual sketches into a recognised art form. Characterised by playful, lines and crazy colouring, this trend is breaking the social boring, catching the attention of businesses and brands for marketing. It can be made by intricate patterns or simple lines, but the effect will always be super fresh and spontaneous. You can add them to pictures or you can spice up your videos with relatively little effort, getting big results in no time.
3. Photo Overlays and Collages
Photo overlays and collages are perfect for creating visually rich content. Layering photos with transparent shapes, text, or illustrations can add depth and intrigue to your designs. This technique is also particularly effective for storytelling, allowing you to convey multiple elements or aspects of your message in a single graphic, therefore is not just captivating but it’s a money saver too.
4. Interactive and Animated Elements
Engagement is key on social media, and interactive or animated elements can significantly boost it. Simple animations, like moving text or subtle transitions, can make your graphics more dynamic and engaging. Interactive elements, such as polls, quizzes, or clickable graphics, can also encourage audience participation and increase interaction with your content.
5. Bold Typography
Why do we even have to mention this, it is always on trend. Bold, oversized fonts can make your message stand out and add a contemporary edge to your visuals. Don’t forget to experiment with contrasting font sizes and styles to create a hierarchy that guides the viewer’s eye through the content.
By incorporating these trends, you can create captivating and engaging content that resonates with your audience. But don’t forget, the key is to stay authentic to your brand while experimenting with these new styles. If you would like some guidance on how to jump on these hot trends while keeping your brand identity consistent, speak to us, and we will keep your social media presence fresh and exciting. Happy designing summer! ☀️