July 6, 2009
Over the past year social media gurus have been banging the Twitter drum very loudly, and everybody in the PR and marketing industry must by now be at least dimly aware that they need to pay attention to the service. But apart from the small handful of high profile case studies (Dell, Starbucks, etc.) which get trotted out in almost every discussion on the subject, there seems to be very little hard data on how businesses are really using Twitter in their comms activities.
A few months ago we decided that wasn’t good enough. We know that there are compelling benefits to be gained from reaching out to audiences on Twitter, but if we want to convince other people of that, we need to show them how brands in their own market sectors are already doing it.
So, we got to work producing mini-case studies of 140 leading UK and international brands across a range of industry sectors, and put them all in one monster report. We analysed qualitative information, such as the subject matter and writing style of each brand, along with quantitative data such as frequency of updates and how often Twitter users ‘re-tweet’ the brand’s messages to their own friends.
As well as providing insight into individual companies’ use of Twitter, compiling all of this data also allowed us to build a much broader picture of how brands in general are using the service. It’s a very comprehensive and in-depth report on the current status of Twitter usage amongst high-profile brands, and if you’d like to get hold of your free copy all you have to do is head over to the download page on our website: The Truth about Twitter
In case you’re wondering whether your company is included, here’s the complete list of brands featured in the report, in alphabetical order:
British Red Cross
Cancer Research UK
Cardiff University International Office
Centre for Policy Studies Think Tank
Compare The Meerkat
Cruise Thomas Cook
Friends of the Earth
Get My Finance Ltd
Institute for Public Policy Research
Leeds Metropolitan University
London University News
London university’s External system
Loughborough Students Union
Norton Safe Web Software
Sri Lankan Airways
The Foreign Office
Times Higher Education
Travel Lodge Ireland