How Brands Are Using Emojis in Campaigns

Getting your message across can be difficult in the digital age.

People have very short attention spans and there is a lot of competition. Twitter allows 140 characters to get the job done, but data shows that tweets shorter than 100 characters get a 17% higher engagement rate.

If a picture paints a thousand words, then emoji paint at least as many. Marketing automation company Appboy recently released a report based on data gathered on nearly 10000 marketing campaigns using emojis across various channels, the results were pretty mid blowing.

Emoji use in digital campaigns has seen a stunning 777% annual growth rate, in excess of 20% monthly growth.

Blog-01

Here are a few of the most popular emojis used –

111

Emoji use has become so common place that Twitter recently published a blog on ways to increase your Tweet engagements with emojis including some sage advice such as using one, or a pair, of emoji to direct attention to a link, a photo, or anything else you’d like to emphasize. ⬇

Emoji use is like seasoning a meal, too little and it will be bland, too much is over powering.
Brands need to know that using them for the sake of using them is more harmful than leaving them out entirely.

Latest Posts

B2B buyer shift Social may have its label of being a Gen Z / millennial ‘thing’ – and that’s mostly true – but it’s also truer than ever for B2B key decision makers. In fact, over two thirds of buyers now fall into this category. The shift we’re now seeing…
Read More
TikTok is more than just a social platform, it’s where trends are born and where B2C brands have the chance to connect with customers in a truly authentic way. With summer just around the corner, it’s the perfect time to refresh your approach and build a campaign that captures the…
Read More
The easiest thing to get right and the easiest thing to get wrong – social hooks, or the first few seconds dwell time on your social content will make or break it. Sounds logical, but it’s shocking how much we see brands missing the mark on this. With attention spans…
Read More