How brands will benefit from Twitter’s makeover

You may or may not have read countless articles, suspiciously pointing the finger at Twitter’s re-design and how it closely matches the appearance of another popular social network. Or you’ve logged into your account and have been taken aback by an enormous cover photo. Yes Twitter has had an image overhaul, so pay attention as we take a look how brands can take full advantage of their shiny new Twitter page:

Stand out and be noticed:

One obvious change users will notice is the large cover photo, which sits at the top of the profile page, much like Facebook’s cover photo.

Carefully consider your cover photo, as this vast space is where you can make a powerful impression to draw users to your timeline. The image should be 1500 x 500 pixels, visually engaging, clearly depicting your brand messaging, making you stand out amongst your competitors.

Twitter designer David Bellona shared his thoughts on the company’s blog page, announcing that the profile layout “will be easier (and, we think, more fun) to express yourself through a new and improved web profile.”

This is what Starbucks did:

starbucks

Timeline tweets will change too

The most engaged tweets will appear emphasised and larger on your page, making it easier for followers to spot your “best tweets” – this is perfectly illustrated on the Twitter page for ASOS:

asos

Another feature, the “Pinned Tweet” will allow you to pin a tweet to the top of your page so that it stands out from the rest. But what can brands do with this feature? If you’re launching a campaign, why not share your message with a tweet and pin it, to make sure it’s the first post users read. See how we’ve put the “pinned tweet” into practice:

 IF

There’s just one catch

It’s important to mention the new design will only be visible to desktop users. But why does that matter? Well an astonishing 75 percent of Twitter’s active users access the platform via mobile… and there are no (announced) plans in the pipeline to roll out the revamp to mobile. Whilst brands should absolutely take advantage of the benefits a mini-makeover will bring, it’s important to consider which channels your audience interacts and is engaged with, to optimise visual content accordingly.

If the majority of Twitter traffic comes from mobile, why only limit the re-design to desktop? One argument is that the image overhaul may attract and hook-in brands turning away from Facebook, disgruntled by the platform’s dwindling organic reach potential.  Whilst the conspiracy theorists amongst us may take the update as another step in Twitter’s attempts to monetise from the platform, it cannot be refuted that the design is slick, easier to navigate and much more appealing to brands wanting to maximise the power of visual marketing in their content strategy.

Latest Posts

Spring is finally here, the season of renewal, lighter days, and fresh creative energy. TikTok comes alive with blossoming trends, dreamy sounds, and feel-good content that mirrors the mood outside. It’s the perfect moment for brands to shake off the winter blues and reconnect with audiences in a playful, human,…
Read More
As a graphic designer in social media, your job often feels like a race against the clock. You need eye-catching visuals, trending audio, slick motion graphics, and impactful sound effects, and you need them all for yesterday. But while speed is essential, cutting corners on copyright is never an option.
Read More
We’ve all been there. You’ve pulled a marketing campaign apart, wrangled the data, triple-checked your charts, and packaged it into a tidy little deck. You hit your KPIs. You even exceeded your objectives. But in the boardroom? Silence. A polite nod. Maybe a vague comment about the branding. Because data…
Read More