When it comes to running a business there are fundamental practices that most follow to ensure a happy workforce, satisfied customers and general success. If bad practices exist, and you don’t treat your customer base correctly, failure is likely to follow.
So, how does this relate to social media? Well, considering almost every man and his dog now has a presence on just about every social platform possible, there’s almost always someone out there trying to get in touch with your business. They’re also allowing you to reach them and without social listening, you’re missing out on potential valuable interactions.
Here’s a brief overview of some ways in which social listening can be useful for any industry or business.
Improving customer service:
Respond to social mentions in real-time by sorting the found mentions by sentiment and prioritise response to the negative posts. This way you can ensure that potential issues don’t escalate into something major.
Keep tabs on your brand’s health:
Make sure you’re on top of what people are saying about you. This can be filtered by brand name, product and even people within your business. This is vital for gathering key data that can be used for building strategy and response moving forward.
Check in on your competitors:
Monitor your competitors’ activities, including their products and key people within their business. Another vital set up to ensure you’re on top of their ad strategies so you can stay ahead of the curve and be aware of key trends within your sector.
Get more business leads:
Set up an alert to track keywords related to recommendations in your sector or complaints about competitors. Allowing you to swoop in and save the day. If you don’t, someone else will!
Never thought about using social listening? Like what you hear? Get in touch with us and learn more!