How the Arts are Utilising Social

In these times of social distancing and isolation, everyone is being affected in some way. Today, I’m exploring how coronavirus has affected artists. 

 

Many freelancers have had projects dropped but many have found ways to make the most of a bad situation. Despite ECCC (Emerald City Comic Con) postponing their event, they have been sharing vendors online store information so people can still support artists from the safety of their home. Social media has been crucial in all of this. Instagram Lives are being shared constantly for people to learn new skills, as well as Discords being set up to help those who are looking for ways to stay motivated and updated with potential work. 

 

The Social Distancing Festival is a site that celebrates art from all over the world, showcasing amazing talent, and coming together as a community at a time when we need it more than ever. The website has a calendar of upcoming events that will be live-streamed, ranging from drag quiz nights to opera! It’s open to all who wish to submit and shows how powerful social media can be in uncertain times.  

 

StubHub LiveHub has been keeping people updated with streaming performances by artists. In their own words;

 

           “Just because you cannot go OUT to live events, doesn’t mean StubHub can’t help you experience the joy of live from your home.”

 

In terms of hashtags, the likes of the MoMA and SFMoMA are promoting #MuseumFromHome in which they share videos and online events with the internet. The museum is also inviting writers to share original poems about the work in their collections.

 

 

Below are just a few hashtags that may help us stay connected and creative (and relieve some of the anxiety we are no doubt feeling) during the crisis. Check them out and take your mind elsewhere.

 

#MuseumMomentOfZen

#MuseSocial

#ArchivesHashtagParty

#ArtCanHelp

#BeThereFromHome

Latest Posts

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…
Read More
Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.
Read More
Feeds are getting tired of “perfect”. A lot of the most interesting work going into 2026 is reacting against hyper-digital polish with visuals that feel more handled: scanned textures, mismatched elements, collecting layouts, and deliberate “imperfections” that make the human hand visible again. That matters for social, because audiences clock…
Read More