How to Drive Engagement on your Social Media

A strong social media strategy allows businesses to reach, nurture, and engage with their target audience. There are many important factors that marketers should consider when building a successful social media strategy, but one of the main focuses should always be driving engagement. In today’s blog we discuss 5 quick tips on how to drive engagement in your social media.

Quality and Post Consistency

Make sure you post regularly but remember that quality is more important than frequency. The algorithm is designed to show well-performing posts in the feed first. To improve the quality and visibility of your posts try using Guest Stories and User-generated content. Using new features, such as surveys and GIF animations will also bring the desired upward movement in the news feed.


Hashtags are the universal tool to help you get discovered but remember to follow the rules.

  • Choose the right hashtag language
  • Avoid overused hashtags
  • Try to write hashtags in the first comment, not in the post itself. This can improve the aesthetics of the post and make it easier to read

Geolocations improves traffic and makes it easier for users to find you.

Inactive account in your Following list

The Social Media algorithms show posts to some of your subscribers and if they engage with it, it will show it to more subscribers. This is why you should delete inactive accounts from your Following list. Deleting inactive accounts will prevent your posts from moving down in the news feed.


Giveaways are proven to be effective in driving social engagement. Giveaways can have certain requirements such as

  • Follow the Social Account
  • Like 5 posts
  • Write a comment

You can try unusual giveaways which involve quizzes, riddles, mini-marathons etc.

Social is becoming increasingly competitive, so you must have a strong strategy to remain effective. Contact Immediate Future today if you want to build the social marketing strategy that will boost your engagement and help you to stay ahead of trends.

Latest Posts

You may have planning hats on for early 2024 – but before you put that plan in action to wind away the weeks before Christmas, read these 5 tips for your next B2B social campaign! Consider them as B2B social solutions. You may have caught our latest…
Read More
Staying updated on the ever-evolving social media world can be challenging. Here are the latest highlights: X announces the return of post deadlines X introduces the reinstatement of post headlines within in-stream link previews. In October, X made the decision to remove post headlines and preview text, altering how publications…
Read More
In Social Media, organic efforts can only take you so far. While they are vital, the secret sauce to elevate your brand's social presence lies in embracing the dynamic duo of organic and paid social ads. Why? Because the two work better together!
Read More