How to Make Social Media Analytics to Help you Grow Better

July 27, 2021

Social Media has become a crucial element of digital marketing and its share of the marketing budget is expected to grow in 2021. Growing interest in this marketing category necessitates deeper, more powerful analytics. But how can social analytics benefit your business? In this quick blog, I wanted to discuss why Social Media Analytics is important and how it could be used effectively.

What is Social Media Analytics?

Social Media Analytics helps to identify customer behaviour and translate it into actionable business data. This allows you to spot trends, measure performance and understand key areas for improvement. According, to Hootsuite, 85% of organizations that began measuring social media data were able to accurately show ROI for their efforts.

4 Main Areas to Use Analytics

Ad Campaign Analysis:

Analytics allow you to effectively track the effectiveness of your online campaigns and take action if any corrections are required.

Performance:

Analytics help to monitor the effectiveness of social media platforms, the number of followers, click-through rate and engagements over a particular period of time.

Audience:

Through analytics, you can better understand your customer and develop a customer-focused marketing strategy built around user interests, needs and behaviours.

Influencer:

Analytics will allow you to identify the best influencers in your targeted industry and track their activity. The influencer insights reveal how effective influencers are in generating engagement and growing an audience.

Competitive

Analytics allow you to benchmark against your competitors and identify areas of improvement, taking your social media strategy one step further. Through analysis, you can simultaneously identify the leader of the pack, and how to surpass them.

What are the main principles of effective Social Media Analytics?

There is a number of reasons why many marketing professionals struggle to measure the effectiveness of their Social Media Activity. This can happen because:

Their campaigns do not have well-defined targets
There are no solid measures of success

The biggest challenge happens when a marketer faces both those issues. To address this challenge S.M.A.R.T techniques could be used. This strategy implies setting goals that are:

Smart
Measurable
Attainable
Relevant
Timely

Taking the time to outline how each word applies to your campaign will identify not just the goals of your campaign and increase its effectiveness by measuring performance, but also help shore up potential weaknesses or flaws before going live.

Last but not least a marketer has to be proficient in different digital analytical platforms. Balancing various platforms allows users to gain comprehensive insights needed to understand marketing performance and make deliberate decisions.

Social Media Analytics is crucial in measuring your marketing performance, informing marketing strategy and connecting with your audience and customers. Contact Immediate Future today to learn how to turn your marketing objectives into measurable outcomes and grow your business.

Latest Posts

2016 is when social stopped being “posts in a feed” and became a ranked system that decides what gets seen, shared, trusted. In 2026 that same logic sits everywhere, in-platform search, Google snippets, and AI overviews that summarise your brand before anyone clicks. Ofcom says around 30% of UK keyword searches now show AI overviews, and 53% of adults often see AI summaries. The uncomfortable truth is that buyers get a machine-written version of you, then sanity-check it with humans in DMs and group chats. Brands win when their claims are clear, proof is easy to find, and real people show up consistently.

AI is helping B2B organic content rebound on LinkedIn and Reddit, so SEO optimisation for posts has never been more important. We’ve got a playbook to help you get started on boosting that organic visibility on Google and LLMs. First things first – we do often preach here at Immediate…

B2B marketing feels slower because you’re selling to a buying group, not a decision maker. Forrester says the average buying decision involves 13 people and 89% of purchases involve two or more departments. Add three generations with different trust cues and you get rework, internal debate, and “one more version” forever. Buyers are also doing more research without sales, which makes guessing expensive. This LinkedIn Live with Tejal Patel is about buyer behaviour, trust cues, and what social is doing in research and validation, so you can build one narrative that travels across the group and saves your team time.