November 4, 2024
LinkedIn isn’t just doing well—it’s absolutely crushing it. Microsoft’s latest report shows that LinkedIn is not only attracting new members by the millions but racking up engagement that other platforms can only dream of—we’re talking 985 million members. Yep, nearly a billion with a 13% jump in user sessions and a 10% bump in revenue. And this isn’t some passing fad—LinkedIn’s been stacking up record engagement quarter after quarter since 2018. For B2B marketers, 2025 is the year to go all in.
Now’s the time to get smart, because as LinkedIn keeps speeding forward, the competition to stand out is about to reach next-level intensity. Looking to take advantage of LinkedIn’s momentum? Here’s how B2B brands can make LinkedIn their go-to, can’t-do-without channel in 2025.
LinkedIn is on a rocket-powered trajectory that shows no signs of slowing down. With 985 million members, it’s inches away from the billion mark. And people aren’t just signing up—they’re hanging out and having conversations. The 13% rise in user sessions this quarter tells us that LinkedIn has become the place to network, learn, and—yes—engage. Plus, with LinkedIn’s 10% revenue increase in a world of shrinking ad budgets, brands are seeing real ROI and are doubling down on their investment in the platform.
So, what’s the point? LinkedIn’s engagement metrics show that decision-makers, industry experts, and C-suiters aren’t just lurking—they’re actually there, posting, commenting, and discussing. And that’s a massive opportunity for brands that know how to create the right kind of content. If your brand isn’t actively part of these conversations, well… someone else’s will be.
Want to make a splash in 2025? It’s time to skip the corporate speak, ditch the set-it-and-forget-it approach, and start crafting real connections. Here’s how smart brands can ride LinkedIn’s record-breaking wave and turn it into serious ROI:
Personalise Without the Pain
Microsoft’s all-in on AI, and LinkedIn is reaping the benefits. By 2025, expect AI-driven tools to become your new best friend, whether you’re segmenting your audience, crafting hyper-relevant content, or getting real-time insights on what makes your audience tick. This isn’t about automating just to save time—it’s about creating meaningful connections that feel personal, without the hassle.
Use LinkedIn’s analytics to get ultra-specific on who’s engaging with your content. Knowing the “who” and “why” can guide AI-driven campaigns, helping you craft campaigns that hit just the right note.
Engage Like You Mean It
LinkedIn’s 13% rise in user sessions tells us one big thing: people are here for interaction, not just for the occasional scroll. In 2025, brands that build real communities will reap the biggest rewards. LinkedIn Groups, Audio Events, and newsletters aren’t just bells and whistles—they’re prime engagement tools. If your brand can create spaces for discussion, you’re setting yourself up as the go-to place for insights and interaction.
LinkedIn’s algorithm rewards content that gets people talking. So, skip the “Look at us!” updates and dive into conversation with polls, questions, and thought-provoking takes.
Show, Don’t Tell
LinkedIn’s video and multimedia tools are about to get a major glow-up, making it an absolute must to get visual in 2025. Text posts are great, but video and visuals? Even better. From behind-the-scenes peeks to expert interviews, multimedia isn’t just “nice to have”—it’s a way to show your brand’s personality and make a memorable impact.
Don’t just throw up random videos. Create snappy, shareable clips, and test short videos or interactive slideshows. If you’re ready to stand out, think big with multimedia.
Target Like a Pro
LinkedIn’s 10% increase in ad revenue is a serious signal that brands are loving the ROI. And with LinkedIn’s unmatched targeting options, there’s no guesswork—just precision. By 2025, expect LinkedIn to get even sharper with ad targeting, helping you reach specific audiences without breaking the budget.
Quality over quantity, always. Craft ads that speak to your audience’s pain points. And remember, nobody’s looking for a hard sell on LinkedIn, so focus on creating ads that educate and offer real value.
Be the Expert They Trust
LinkedIn’s growth shows it’s a space for learning, and B2B brands have a prime opportunity to take the lead. Share valuable, timely content that doesn’t just inform but inspires. Thought leadership is your golden ticket to gaining credibility and building trust.
Consistency is key. Show up regularly with insights, fresh takes, and a few bold opinions. LinkedIn’s audience loves authenticity, so don’t be afraid to bring your unique perspective to industry trends. The more you give, the more your brand becomes the one people turn to for reliable insights.
2025 isn’t about playing it safe with cookie-cutter posts and hoping someone notices. LinkedIn’s surging stats are proof that people want real insights, genuine engagement, and brands that stand out. If you’re looking to up your game, LinkedIn is the place to be—and not just as another channel, but as the cornerstone of your B2B strategy.
Need help turning LinkedIn into your brand’s secret weapon? Look no further! Drop us a line, and let’s make 2025 your best year yet. Together, we’ll take your brand from “meh” to magnificent.