How will you say ‘I love you’ this year?

They say technology is ruining personal relationships, with a study recently published in the journal Psychology of Popular Media Culture reporting that 70 percent of its participants, “all of whom were married or cohabiting heterosexual women, said that smartphones were interfering with their relationships(Tech Times 2014) 

Further reports advise not to mix technology and dating. Although it may be a good tool to find a date through apps such as Tinder and OKCupid, once you meet your loved one, mobile phones could be the biggest buzzkill. Picking up your phone on your date on a Valentine’s Day date may even mean you will be forever cursed into spinster- or bachelorhood!

But once you are in a relationship, could the rules be reversed? In a recent study surveying 9,000 UK residents, LINE Corporation has discovered messaging apps are “actually improving the relationships of European users” (Adweek 2015)

In fact, over 79% of respondents said instant messaging apps were improving their romantic relationships, and 56% said instant messaging is the number one service they use to maintain long distance romantic relationship.

Adweek

Source AdWeek 

With Valentine Day’s looming, LINE is expecting many users to send their romantic messages on the app, with 72% of those surveyed said “they will send Valentine messages digitally” and in preparation to this they have even released new Dino stickers which will be available till May 2015.

Who said romance was dead?

Latest Posts

TikTok has released its annual trend prediction report for marketers, designed to help brands understand where the platform – and its users – are heading next. If you’re trying to grow your presence or plan smarter content for the year ahead, it’s well worth…
Read More
2016 is when social stopped being “posts in a feed” and became a ranked system that decides what gets seen, shared, trusted. In 2026 that same logic sits everywhere, in-platform search, Google snippets, and AI overviews that summarise your brand before anyone clicks. Ofcom says around 30% of UK keyword searches now show AI overviews, and 53% of adults often see AI summaries. The uncomfortable truth is that buyers get a machine-written version of you, then sanity-check it with humans in DMs and group chats. Brands win when their claims are clear, proof is easy to find, and real people show up consistently.
Read More
AI is helping B2B organic content rebound on LinkedIn and Reddit, so SEO optimisation for posts has never been more important. We’ve got a playbook to help you get started on boosting that organic visibility on Google and LLMs. First things first – we do often preach here at Immediate…
Read More