How will you say ‘I love you’ this year?

They say technology is ruining personal relationships, with a study recently published in the journal Psychology of Popular Media Culture reporting that 70 percent of its participants, “all of whom were married or cohabiting heterosexual women, said that smartphones were interfering with their relationships(Tech Times 2014) 

Further reports advise not to mix technology and dating. Although it may be a good tool to find a date through apps such as Tinder and OKCupid, once you meet your loved one, mobile phones could be the biggest buzzkill. Picking up your phone on your date on a Valentine’s Day date may even mean you will be forever cursed into spinster- or bachelorhood!

But once you are in a relationship, could the rules be reversed? In a recent study surveying 9,000 UK residents, LINE Corporation has discovered messaging apps are “actually improving the relationships of European users” (Adweek 2015)

In fact, over 79% of respondents said instant messaging apps were improving their romantic relationships, and 56% said instant messaging is the number one service they use to maintain long distance romantic relationship.

Adweek

Source AdWeek 

With Valentine Day’s looming, LINE is expecting many users to send their romantic messages on the app, with 72% of those surveyed said “they will send Valentine messages digitally” and in preparation to this they have even released new Dino stickers which will be available till May 2015.

Who said romance was dead?

Latest Posts

Every social platform has a “star” content format, the one that gets the most eyes, likes, and shares. The trick? Not just posting in that format but designing it so it feels like it belongs there while still screaming your brand. Let’s break it down, platform by platform. Instagram: Reels…
Read More
The way travellers plan and book trips has shifted dramatically and it’s reshaping how brands need to show up. For years, we thought about the customer journey as a funnel. Today, it’s nothing like that. Discovery is messy, fragmented, and often happens across half a dozen platforms before a traveller…
Read More
If you’re trying to grow your Instagram account, you’ve probably asked yourself: How often should I post? According to a recent study by Buffer, the simple answer is — the more, the better. Buffer, a social media management platform, analysed over 2 million posts from 100,000 Instagram accounts. They wanted…
Read More